Al Islami signs deal in Saudi Arabia

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Halal food producer Al Islami Foods has revealed plans to tap the potential within Saudi Arabia, after signing its strategic distribution agreement with Arabian Trading Supplies in Jeddah.

The leading distributor will distribute a range of Al Islami's healthy and real Halal products under the brand name of Co-op Islami.

The initial consignment of Co-op Islami products of frozen chicken and chicken parts has already been sent and distributed in Saudi Arabia and received a highly welcome response from the consumer market.

"The UAE and Saudi Arabia enjoy everlasting traditional bonds. Emiratis consider Saudi Arabia their second home out of the UAE," said Saleh Abdullah Lootah, chief executive officer, Al Islami Foods.

"The synergy with strong distributors such as the Arabian Trading Supplies will consolidate company's efforts in developing the GCC's Halal food market and taking the Al Islami benchmark to the international arena, as part of our regional and global expansion plan," Lootah added.

Al Islami Foods will cater to the 28 million-strong population with a range of premium products such as processed meat, frozen seafood with Al Islami's unique selling proposition of real Halal, which is hand slaughtered without stunning according to Islamic Shariah. To ensure a seamless Halal process, Al Islami deploys its representatives at source.

The Global Halal Food Market report of 2007, published by the Agriculture and Agri-Food Canada estimates the food market in the GCC region is worth US$ 9 billion (AED 330 billion) of which Saudi Arabia's share is 63% (US$5.6 billion).

This year Al Islami Foods intends to consolidate its presence in Qatar, Bahrain, Kuwait, Oman, Iraq, Iran, Yemen, Syria, Jordan and Sudan.

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