Hot style in the kitchen after SieMatic deal

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UAE-based home appliances distributor Better Life, part of the Easa Saleh Al Gurg Group, has signed an agreement with German brand SieMatic to supply state of the art, personalised kitchens this year.

SieMatic has been at the forefront of innovative kitchen design and style since 1929 and is one of the top German kitchen brands today. It is known around the world for quality standards and incomparable and unique designs.

"Better Life is extremely proud to welcome SieMatic to its portfolio of luxury brands. SieMatic is a brand which carries the promise of exceptional quality and craftsmanship, and unique designs," said Ajai Kumar Dayal, General Manager - Retail and Marketing, Easa Saleh Al Gurg Group (ESAG).

SieMatic fulfils the desire for individuality, something that Rainer Ebert, managing director for SieMatic Middle East said will appeal to UAE residents seeking something different from the one-size-fits-all approach of the large developers.

"In our industrialised times where many things become more and more similar, there is a growing desire to give room to personal style. SieMatic kitchens are distinguished by a broad spectrum of planning possibilities in order to develop exceptional solutions," Ebert said.

Better Life's exclusive portfolio of world-class brands includes Siemens, Electrolux, Fisher & Paykel, Forbes, Terim, Ufesa, Vestfrost, Wolf Power and Zanussi.

The Easa Saleh Al Gurg Group is associated with more than 20 brands such as Unilever, Dunlop Tyres, United Colours of Benetton, ID Design, and Leigh's Paints.

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