Scratching the surface at Assimilate roadshow

Distributors of Assimilate’s Scratch digital process solution held a series of workshops on the software in Dubai, to demonstrate the post production capabilities of the product to local filmmakers. Digital Image hosted the demonstration, which attracted the interest of around 15 local industry professionals.

Around half of the attendees at the event were users of the new Red camera, for which Scratch is designed. The software allows ease of use with the camera’s 4K files.

Each filmmaker was given an individual demonstration of Scratch, which was recently used as the stereoscopic 3D workflow post production solution for Walden Media’s Journey to the Center of the Earth.

Dubai-based filmmaker, Ziad Oakes, who currently works predominantly on short films and commercials, said that Scratch could be helpful for Red users in post. “If you have a Red camera, then Scratch is a good option because it gives you full capabilities with the type of files the camera uses,” explained Oakes.

“For me, however, Scratch is slightly outside of my budget. There are still a lot of other workflow solutions that can be used with the Red, and I think Scratch would probably make a better feature-film partner than a commercials partner.”

Mohamed Dafer, managing director of Digital Image said his company would be holding similar demonstration events for Assimilate’s Scratch right across the MENA region.

“The solution is available right across the Middle East,” said Dafer. “We are running these individual demonstration events as part of our personal approach to doing business.”

Organisers said the next event following the Dubai conference would be held in Lebanon, and Syria was another potential location for the roadshow.

Print | Email | Discuss this article

| Share |

READERS' COMMENTS

Click here to post a comment

Add your Comment All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic. Arabian Business would like to point out that only comments relevant to the story will be published. Any containing personal insults or inappropriate language will not be approved.
Name *
Remember me on this computer
Email *	(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments
Enter the words above *
Please click post only once - your comment will not be published immediately.

MORE FROM ARABIANBUSINESS.COM