Brazilians to drum up support for exports

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LEAL: All exports are certified by Cibal Halal.

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) will strengthen the reputation of the country's food brands in this region. Apex-Brasil will join forces with IFP Emirates to bring Brazilian firms to the city.

Flavours from Brasil is scheduled to take place in Dubai from February 21 to 22, after 40 top companies have been selected with export expertise to present their products to potential consumers during its significant business roundtable.

"Statistics show that Brazilian products have a high reputation among Arab markets. All exports from Brazil are certified by Cibal Halal, the Brazilian Islamic Centre for Halal Food Stuff Association, ensuring that all products have been processed according to Islamic standards," commented Juarez Leal, project manager, Flavours from Brasil.

He said that the event will serve as an important step towards consolidating the reputation of products from Brazil and "this initiative will enable exporters to open new business opportunities and identify new export destinations in the Middle East."

Bassel Amaneddine, general manager, IFP Emirates said that Brazilian products were achieving "remarkable success in Arab markets. However, competition remains strong, thus the need to reinforce the Brazilian brand to ensure long-term market patronage.

Predicted to be a consumer-focused event, designed to cultivate public awareness, the event will show off the unique selling points of Brazilian products in terms of quality, cost and adherence to Islamic standards.

The event will also serve as the launch-pad for importers and distributors to set up Brazilian shelves at the main supermarkets across the Middle East.

Under the scheme, businessmen who guarantee US $1 million in purchases of Brazilian products will receive up to $100,000 in promotions, including products and sampling counters. High incomes, strong oil exports, population growth and low food import tariffs have been identified as the main drivers positioning the GCC as an attractive destination for Brazilian food products.

According to the organisers, Brazil has been recognised as one of the largest suppliers of food products in the world because of its abundance of water and fertile land, a favourable climate, the diversity of agricultural products, a high degree of technological development and elevated level of agricultural productivity in the South American country.

Brazilian exports of agricultural products increased from $20.6 billion to $58.4 billion per year between 2000 and 2007, a growth of 183.4%, according to the Ministry of Agriculture, Livestock Farming and Supply.

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