SanDisk debuts one-touch back up USB

SanDisk Corporation launched a new family of USB flash drives at the CES Show in Las Vegas, including the world’s first one touch backup drive.

The new drives has been designed to make back up easy for all users, to protect a wide range of digital data. According to a 2008 Consumer Electronics Association report, the average US consumer has 30GB of personal data to back up.

The SanDisk Ultra Backup USB comes in capacities of up to 64GB and is intended to provide robust, secure back up without the need to install extra software. The drive also features dual layer security, including password-protected access control and ultra-secure AES hardware-based encryption.2.

Kent Perry, director of USB product marketing, SanDisk said: “Like flossing our teeth or balancing our checkbooks, when it comes to backing up our digital files, even though people know they should do it, they simply don’t – and that behavior is putting many consumers’ precious digital content at serious risk. We’re delivering incredibly simple backup to protect people’s most valuable digital content at Main Street prices. With our wide array of capacities and price points, consumers can even choose to store particular file types like digital music or photos on different USB flash drives.”

The entire SanDisk USB family have also been given what the company describes as an iconic new design, with a simple cap-less build, which exposes the USB connector for use via a dynamic sliding mechanism. The drives also include a glowing, amber-coloured LED light to show users when the drives are ready for reading or writing data.

In addition, the SanDisk USB drives come with U3 Smart technology, developed by SanDisk, which allows applications to run from the flash drive without having to be installed on a computer.

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