Damas opens nine new stores at Dubai Mall

EXPANSION PLAN: Damas operated 467 stores in 18 countries around the world, until mid-2008. (Getty Images)

Jewellery and watch retailer Damas International Limited (Damas) has opened nine different stores at Dubai Mall, it announced on Wednesday.

This is a part of Damas' store network expansion strategy that aims to solidify its jewellery distribution network in the Middle East, a company press release said.

Tawhid Abdullah, chief executive officer and managing director, Damas said: “The distinctive formats of these stores are also in alignment of our strategy to increase our market share."

The new nine outlets cater to a wide range of customers of different nationalities and socio-economic backgrounds and introduce a new format - Damas Concept Shop. The Concept Shop houses Damas' own brands and will showcase Damas' diamond and gold new creations.

The other stores opened are - Damas 18K, Damas Les Exclusive, Paspaley Pearls, Tiffany & Co, Graff, Folli Follie and Leo Pizzo. The ninth store, Damas Italia, will open on January 10 and will house Italian brands such as IOSI, Porrati and Nouvelle Bague.

Speaking to Arabian Business late last year, deputy managing director Tamjid Abdullah said: “There has been a slight drop in the number of tourists but this has been compensated for by higher expenditure by the remaining tourists.”

Damas operates 467 stores in 18 countries around the world, as of June 30, 2008.

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