Co-branding wins marketing award for Dnata

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The card is the first of its kind in the region.

Dnata, the primary ground handling supplier at Dubai international airport has won an award for the marketing of its co-branded credit card with the National Bank of Dubai (NBD).

The award for best marketing campaign was received by the air travel services company at the Mastercard Asia/Pacific Middle East and Africa Product Awards, which was held in December.

Head of loyalty programmes at Dnata, Steve Davies, said: "This is a truly innovative programme, which is the first of its kind in the region. At Dnata we are continually searching for ways to ensure we remain at the cutting edge in terms of the products and services we offer."

The NBD-Dnata credit card is the first co-branded card in the region between a bank and a travel group.

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