Abu Dhabi tops world list for Rolls-Royce sales

ON A ROLL: Rolls-Royce sales in the Middle East rose by 48 percent in 2008.

The Middle East was the top performing region in the world in 2008 for sales of Rolls-Royce cars with Abu Dhabi the most successful dealership, latest figures reveal.

Rolls-Royce Motor Cars saw its sales in the region increase by 48 percent during last year - exceeding the 40 percent growth achieved in 2007, the company said.

Four Middle East dealers were among the global top 10 dealerships with Abu Dhabi and Dubai taking first and second place in the sales list.

Saudi Arabia and Kuwait were also in the top 10 position for sales for the first time.

"This is a tremendous result and particularly strong considering the challenging economic environment that all manufacturers faced in the second half of 2008," said Peter Schoppmann, regional director Middle East of Rolls-Royce Motor Cars.

He added: "It is very rewarding to see that Rolls-Royce is once again confirmed as the most desirable brand in the super luxury market."

There was strong demand for all Phantom models, with the four door versions (Phantom and Phantom Extended Wheelbase) in high demand, accounting for the lions share.

The Phantom Drophead Coupé, launched in 2007, and the most driver-orientated member of the Phantom family, the new Phantom Coupé, also substantially contributed to the total.

He revealed that preparations are now underway for the company to launch brand new model series, currently named RR4, later this year.

Top dealers in the world in 2008:

1. Abu Dhabi
2. Dubai
3. Beijing
3. London
5. Beverly Hills

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