Blurring the boundaries
by ArabianBusiness.com staff writer on Friday, 30 January 2009
Working on the interface between landscape architecture, architecture and interior design is the key to Strata's unique design approach, says design director Viraj Chatterjee.
Given the anticipated landscape boom in the GCC, it is no surprise that the region is attracting new entrants to the market. Not only are specialist landscape firms seeking to gain work in the region, but multi-disciplinary design consultancies and architectural firms are also expanding their landscape services and setting up dedicated landscape divisions.
One such firm is Strata, a division of international architectural practice RMJM, which announced via a presence at RMJM's stand at the Cityscape real estate trade show in Abu Dhabi last May, plans to establish a base in the UAE.
The company had been working for some time on regional projects from its headquarters in Hong Kong and the time was right to take that work a step forward by having a regional base, the firm explained at the time.
Projects that Strata has worked on in the Middle East include Palm Jebel Ali Hub with developer Nakheel and Silverene Dubai Marina with Cayan.
The Dubai office of Strata is still small at present with just three staff but has big plans, expecting to expand to 10 people in the near future, explains design director Viraj Chatterjee. Strata also recently consolidated its regional intentions with the appointment of Adrian Matthews, formerly of Sharjah-based landscape practice Shankland Cox, to head up the firm's regional operations.
Most of the work that Strata does comes through its parent company RMJM, although the company is open to working with other architectural practices, stresses Chatterjee.
Working together with architects and interior designers is an essential aspect of Strata's design approach, he states.
"We wanted to have a very strong relationship between architecture, landscape and also interior and the basis of Strata was that we can work on this interface," he says, adding that he thinks the real challenge is how you can blur [these areas] so sometimes you see the landscape and the interior ‘talking' to each other.
"My idea is to make this transition so blurred that you are coming from one space to the other so it is very subtle and seamless. This relationship is quite important and that can only happen if you work closely with interior and architecture. That is why we decided we are going to have Strata working with interior designers and architects and that's how we can influence each other," he says.
The firm claims that it takes a unique approach to design by combining art, architecture, ecology and nature in its approach. The inspiration for the company's award winning airport at Kolkata, India came from a poem, which became the graphic representation in the landscape, for example.
"Strata is a very design led office," says Chatterjee. "We do a lot of research and all of our projects are based on research of the context and working closely with architects and interior designers. You have a different approach to every project. You go through the process of analyzing the site, the history of the place, the culture, the art work. You pick up those subtleties," he says.
"The client can see there is synergy and that is what helps us to win competitions," he adds.
The difference, according to Chatterjee, between landscape architecture and architecture is the alive element of the landscape. "Architecture is creating a space which is using the brick, glass, concrete, aluminum, steel, while the landscape is creating a space where your building medium is alive. You create a space which is a growing medium and with seasons the colour of the space changes and it is important how you maintain that space.
Chatterjee, who trained as an architect as well as a landscape architect, says that for him the common component between the two professions is an understanding of space. "I think the key is to have an understanding of how space works. The basic point is you have an understanding of space and how it works and how you can create an experience," he says.
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