Vodafone seals deal with du

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STRATEGIC PARTNERS: du-Vodafone partnership deal promises much for both. (getty Images)

Mobile telco giant Vodafone has signed up UAE operator du to its Partner Market programme.

The deal sees du, the UAE’s second largest behind Etisalat, granted exclusive access by Vodafone to its products, devices and services in the UAE.

In exchange Vodafone will give du improved voice and data roaming access across 67 countries over a phased period of time, while Vodafone customers visiting the UAE will be given extended network coverage and access to du’s advanced 3G network.

The two companies also confirmed they will work together to promote new and exclusive handset models.

Vodafone said the strategic partnership will help both companies better meet the needs of their customers in the region.

Osman Sultan, du chief executive, added: “This alliance will bring substantial benefits to our customers and shareholders, becoming a catalyst for expanding our service portfolio and improving our operational efficiency.”

Future developments of the du-Vodafone partnership will include offering customers mobile broadband connectivity products for PCs as well as secure, remote mobile access for small business users and converged email solutions. The two companies will also work to together to bring more quickly to market new and exclusive handset models.

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