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Monday, 23 November 2009 21:11 UAE time

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Value-for-money Valentine

by ArabianBusiness.com staff writer  on Wednesday, 11 February 2009
The romantic setting of Le Méridien Al Aqah Beach Resort, Fujairah, offers couples a beautiful view of the Indian Ocean from its beach-side restaurant.

Le Méridien's Sabbatucci went so far as to say that the economic crisis might actually work in favour of the region's outlets.

"Everyone will be looking fr good-value deals and there will be less people travelling abroad, therefore great demand for local offers," he explained.

Radisson SAS Hotel, Dubai Deira Creek director of marketing and communications Stephanie AbouJaoude added: "Most people make a point of doing something special on such an occasion, and that won't change."

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According to many F&B professionals, the real challenge presented by Valentine's Day is ensuring their outlet stands out in the crowd.

Kempinski's Thiebes pointed out that partnerships with local businesses could prove key to offering something unique.

"With this year's package...ladies will receive magnificent pearl earrings from Dhamani, the famous jewellery shop in Mall of the Emirates," he revealed.

Meanwhile the Radisson will offer a unique dinner option on its traditional Arabian boat-restaurant, the Al Mansour Dhow.

"Just play to your strengths," said AbouJaoude.

TOP TIPS: How to create the perfect Valentine's ambience

1. Give the customer a gift

"The secret is to focus on the customers, giving them plenty options to choose from.

"With the busy life in Dubai it's always convenient to offer a gift included in the valentine offer so that busy men in the city can make sure they have a nice present for that special someone and not have to worry about searching for a gift. Ultimately, it's best to think outside the chocolate box!" - Gerrit Thiebes, food and beverage manager, Kempinski Mall of the Emirates.

2. Run with the romantic theme

"All aspects of the restaurant have to be in keeping with the theme of the evening. Proper lighting, soft background music, stylish décor and a specially-created set menu off-set by attentive yet unobtrusive service creates the perfect romantic ambience."  - Marizel Salvador, assistant marketing manager - food division, Landmark Group.

3. Create a relaxing environment

"The secret to a good a Valentine's ambience is creating a relaxed and romantic space where all the craziness and stress can be forgotten, in a beautiful place with the one you love." - Gian Raffaelle Sabbatucci, director of food and beverage, Le Méridien Al Aqah Beach Resort.

4. Customise the experience

"The key is to make the evening as personal, individual and as special as possible." - Stephanie AbouJaoude, director of marketing and communications, Radisson SAS Hotel, Dubai Deira Creek.


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