Porsche sees 50% sales growth despite global crisis

RECORD SALES: Porsche saw sales hit a record high in Dubai in December.

Porsche’s largest single dealership in world, in Dubai, has announced it made its best-ever sales in December last year, despite the global economic crisis.

Porsche Centre Dubai, Al Nabooda Automobiles LLC, increased sales in December 2008 by 50 percent compared to the same month in 2007, a press statement said.

The year as a whole saw year on year sales growth of 28 percent – success that can be largely attributed to the Cayenne Sports Utility Vehicle, with the new GTS proving to be highly popular, a spokesperson said.

Vijay Rao, general manager at Porsche Centre Dubai said: "We are very pleased to announce our new milestone, and I am happy to promise all customers and enthusiasts that our dedication to bring them the best Porsche experience will never decline."

The new iconic Porsche 911 was recently introduced to the Centre Dubai dealership, which is also preparing to launch the new generation of Boxster and Cayman mid-engine sports cars soon, while the long awaited Panamera will be available in its showroom before the end of 2009.

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READERS' COMMENTS

Sheer bravery!!!!!
Posted by Antonio, Dubai, UAE on Saturday 18 April 2009 at 12:51 UAE time


having almost ordered a 911 meself, i put the motor on hold and asked porsche dubai if they would reconsider and give me a 20% discount on the 420K price tag just like my mate got in the US. Shockingly they refused which obviously proves that they believe that they are immune to the recession. If they had offered me the deal i would have admitted that porsche is indeed one of the world's most competitive car makers. I reckon the community in dubai ought to boycott the outrageous demands of the agency & call upon their management to reconsider their arrogance.

2008, not 2009
Posted by Mohammad, Dubai, UAE on Thursday 19 February 2009 at 18:09 UAE time


The arrogance of the car dealers here is starting to melt and the 20% gross margin / fixed price policy is starting to get challenged but the business conditions demand more flexibility. See how the US Porsche or any dealers respond to the ground reality. They are posting $10,000 +/- or more discounts on their web sites and are open to even lower offers from customers. They are experienced in booms & recessions and know they need to keep their capital rolling as cars only go lower, not higher, in value with time.

The dealerships here, like most private businesses, have been late to respond (perhaps due to their monopolistic arrogance). Now they are sitting on huge inventories and many potential buyers have left, or will be leaving the country. Car sales are an important component of the economy and dealerships should think proactive, not reactive.

wow!!
Posted by fj, dubai on Thursday 19 February 2009 at 18:01 UAE time


if they think of AED10,000 booking deposit as Sales than yes they did gained a 50% increase. On the other hand they should also post the % of cancellations. Many of my friends who booked in aug-sep 2008 have already given up their deposit money & cars are awaiting for new buyers.

Porsche party
Posted by ColonialB, Dubai on Thursday 19 February 2009 at 08:32 UAE time


sounds like a last swan song to me. My wife only commented last night that of the many pages of cars for sale on various local web sites, many were porches!

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