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Gulf Electronics | Package deal Credits The lowdown

by ArabianBusiness.com staff writer  on Sunday, 24 December 2006

Project Gulf Electronics package deal
Client Gulf Electronics
Creative agency GPR Advertising
Creative director Natesan Mohan
Art directors Ravi R, Vincy B
Exposure UAE all media, DM, show room displays
Leading electronics dealer and retailer Gulf Electronics has
introduced new packages targeted at bachelors, newlyweds and those
moving house. Each package consists of essential electronic appliances
needed for a home. The products include world-renowned brands such as
Philips, Whirlpool Siemens and Frigidaire.

The campaign seeks to bring out the idea behind the scheme by
showing a newly-married couple about to set-up their home and a couple
shifting into their new home. The simple images are meant to reinforce
the scheme's strategy effectively.




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