Nielsen may launch television metering service in Dubai

AUDIENCE TRACK: Nielsen gives clients a more complete view of their markets and a better understanding of consumers. (Getty Images - for illustrative purposes only)

Global research and marketing company Nielsen may soon provide its television metering services in Dubai, according to a report in the Emirates Business daily.

According to the report, Nielsen has started work on Internet monitoring in the UAE and the Middle East bases, for sales estimation evaluation. Such information would prove beneficial prior to new launches of products, according to Piyush Mathur, Regional Managing Director, Mena and Pakistan.

"We will also be initiating the process of television metering in the region….We know that authorities in the region have shown interest in this process and they will soon be launching tenders for this. As a leading global company, we are confident of delivering TV metering with accurate figures," he added, according to the daily.

Nielsen Online delivers a comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior. It also enables clients to make informed business decisions regarding their Internet, digital and marketing strategies.

As per the researcher’s website, Nielsen gives clients a more complete view of their markets and a better understanding of consumers through combined insights, experiences, knowledge, market intelligence and advanced technologies.

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