Get the knowledge
by ArabianBusiness.com staff writer on Tuesday, 24 March 2009
In fact, waiting on visits isn't always necessary as a large number of NTBs offer comprehensive websites offering destination knowledge and itinerary options.
"We do generate a lot of interest with agencies asking for training," says German National Tourist Office director marketing & sales office Gulf countries Anjte Roeding. "But I think the preference is for the personal contact here. Agents want to speak to you personally before they can be persuaded to make use of the websites."
Austrian National Tourism Office market manager Middle East Klaus Ehrenbrandtner stressed the "tremendous amount of information" offered to agents online.
"There are courses that agents can do to gain real knowledge of Austrian regions and already more than 250 agents from the region are certified," he said.
"The top 20 graduates will be invited on our annual fam trip, so there are lots of incentives for agents and agencies to make use of our website and training options."
Savvy speak
Know your TMC from your GDS? All industries have their own bedrock of abbreviated terms and lingo that initially can seem baffling and the travel trade is no exception. Ploughing through this minefield can sometimes be disheartening, especially if its during negotiations with a corporate client when stopping to ask what a phrase means is more than likely not the best route to securing the business.
Thankfully a solution is on hand with new travel industry website from Travel Intelligence Network (TIN).
• NTBs: Make maximum use of National Tourism Boards, either by asking a representative to come in to train you or by checking out their websites and the training courses they offer.
• Learn the lingo: Keep up-to-date with industry phrases to be able to understand clients and travel partners when they go jargon happy. Visit www.traveljargon.com.
• Client communication: Get feedback from your clients to help get better understanding of your products and destinations.
• Industry input: Work together with colleagues in the industry to share your collective knowledge about trends and destinations.
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