Aptec launches TDME in Pakistan after Cisco deal

Middle East IT distributor Aptec Holdings has launched operations in Pakistan where it plans to serve the reseller channel through sales offices in Karachi, Lahore and Islamabad.

The Dubai-based outfit will operate in Pakistan under its TDME brand, created two years ago after Aptec acquired parts of Tech Data Middle East.

Its entrance into the Pakistani market, where it intends to primarily focus on the SMB segment, has been facilitated by an authorised contract with networking vendor Cisco. TDME is also a Cisco distributor for certain Gulf markets.

"Pakistan's IT market is gaining strength with time and we expect a steady growth despite the current financial situation,” said Essam Baghdadi, VP at Aptec. “Our research shows that there is an ever increasing number of educated users and experts in the Pakistani market."

TDME Pakistan will be headquartered out of its Karachi office and managed by Rizwan Ahmed. "We would like to see Aptec Pakistan become a full-fledged subsidiary offering the same facilities available in our other offices in the Gulf, Saudi Arabia, Lebanon, Egypt and Turkey,” revealed Baghdady. “We have plans to add local warehousing and other logistics support shortly."

In addition to Cisco, TDME Pakistan will carry products from Belkin, Digi-Link, ISS, McAfee, NetApp and Symantec.

Print | Email | Discuss this article

| Share |

READERS' COMMENTS

Click here to post a comment

Add your Comment All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Name *
Remember me on this computer
Email *	(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments
Enter the words above *
Please click post only once - your comment will not be published immediately.

MORE FROM ARABIANBUSINESS.COM