Microsoft reveals scope of ITE agreement

Microsoft has provided details of its recently-activated relationship with ITE Distribution in the region, revealing the company has been awarded distribution rights for Bahrain, Kuwait, Oman, Qatar and the UAE.

As reported earlier this week, ITE Distribution has been signed up by the vendor’s Entertainment and Devices Division (EDD) to give it additional coverage in the retail channel.

ITE will carry all of Microsoft’s PC hardware, including gaming devices, keyboards, mice, webcams and headsets, as well as its Mac Office software.

ITE, which distributes brands such as Belkin, Logitech and Symantec, becomes Microsoft’s fourth hardware distributor alongside Delta Business Products, Logicom and Xbox wholesaler Pluto.

“They are an additional distributor and haven’t replaced anyone,” confirmed Reem Al-Ansari, product marketing manager at Microsoft EDD. “We think that there is a potential for the growth for our hardware business in the Gulf region and having ITE as a distributor will help us achieve this.”

Armagan Demir, head of Microsoft’s Middle East Entertainment and Devices Division, believes ITE’s established regional network will boost its position in the market. “ITE Distribution has a strong portfolio and a clear understanding of the retail industry. This strategic partnership will further expand our reach and reinforce our channel expansion and growth,” said Demir.

Print | Email | Discuss this article

| Share |

READERS' COMMENTS

Click here to post a comment

Add your Comment All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic. Arabian Business would like to point out that only comments relevant to the story will be published. Any containing personal insults or inappropriate language will not be approved.
Name *
Remember me on this computer
Email *	(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments
Enter the words above *
Please click post only once - your comment will not be published immediately.

MORE FROM ARABIANBUSINESS.COM