New general manager for Dell Middle East

Dell has announced the appointment of Dave Brooke as general manager for Dell Middle East.

Brooke, who previously held sales and marketing roles with Dell Middle East will take on responsibility for Gulf, Egypt and Levant, with a particular focus on medium and large enterprises in the region.

Michael Collins, the previous general manager of Dell Middle East, is moving to general manager for Emerging Countries in Europe Middle East and Africa.

Brooke commented: “Customers are facing critical and tough decisions over the next few quarters, and Dell will continue to help them gain additional value from their technology infrastructure investments. Our focus is to ensure strategic value in all our engagements. We have recently launched our next-generation services, servers and storage offerings that fulfil the objective of real value that customers are looking for.”

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