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Tuesday, 24 November 2009 11:28 UAE time

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UAE mobile phone users continue to rise - report

by This email address is being protected from spam bots, you need Javascript enabled to view it  on Wednesday, 13 May 2009
MOBILE FIGURES: The number of mobile phone subscribers in the UAE is continuing to rise, according to latest figures. (Getty Images)

The mobile penetration rate in the UAE now stands at 193 percent, according to latest figures released by the country’s telecoms regulator.

The figure is up from 182 percent in September last year, and it suggests that the UAE has the highest mobile penetration rate in the Middle East.

In comparison, Bahrain has penetration of 138 percent, according to data published by Bahrain’s regulator in April.

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Figures from Oman’s regulator for the last quarter of 2008 show it has a mobile penetration rate of 117 percent.

Mobile penetration is measured by dividing the number of active mobile users - defined by the UAE regulator as one that had placed or received a call or SMS within a 90 day period - among the population.

According to the UAE TRA’s figures for the six months between September last year and February this year, the UAE’s operators, Etisalat and Du, continued to grow their subscriber base.

Du, which launched in at the start of 2007, has grown its share of the market from 26 percent in September last year to 28 percent, with the rest using incumbent network Etisalat.

But the effect of the global economic downturn on the operator’s subscriber numbers is expected to show later this year.

Milan Sallaba, partner at analysts Oliver Wyman, said the effect of an anticipated decline in the population of the UAE would not be evident in the operators’ subscriber numbers until the next set of figures are issued later in the year.

He added that he expected Du’s rate of growth to continue to eat into Etisalat’s share of the market.

“It’s conceivable that Du could achieve 30 percent in the same six month period of time. But they will have to work for it and it won’t happen automatically,” he said.

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