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Umud Yildirim, of Areva T&D, says safety and reliability is a key priority for transformers.

Transformers are a crucial link in the power supply chain; UME asks the industry how the sector is shaping up.

As progress toward a GCC-wide power grid continues, the market for transformers continues to appear strong.

As an integral part of any power distribution system, the safety and reliability of any products on offer is a major industry talking point. Although transformers come in a wide range of sizes and are used in an equally wide selection of applications, some issues are common across the sector. The economic downturn has had an impact, but industry insiders are also keen to improve the efficiency of transformers. Delivery times and the availability of raw materials have both improved, but remain a talking point for those involved in the sector.

Umud Yildirim, marketing manager, distribution transformers, Areva T&D

How is the transformers market in the Middle East performing currently?

The Middle East market is one of the most attractive and dynamic market for distribution and medium power transformers. For several years, this market has been driven by the strong development of important industrial projects, especially in oil and gas, mining and metals, desalination plants, and by the development of the distribution network.

The GCC real estate and construction sector has been a booster for the transformer market as well. The current crisis is clearly impacting the real estate market. However, the Middle East remains a very attractive region with continuing investment and new opportunities.

What are the major issues in the sector?

New challenges are facing the sector with the request to improve electrical network efficiency and safety of the equipment. The environmental impact of the electrical equipment is also a key concern for the customers, and is considered more and more when they purchase a transformer.

What challenges are being faced in the Middle East transformer market?

The safety and reliability of transformers is a priority for the customers. In sensitive areas such as refineries, the transformer has to guarantee the security of the operators. The transformer also has to ensure as a continuity of service to the end customers.

What technological advances have you seen in the market over the past few years?

Areva T&D transformer is a pioneer in developing and supplying innovative solutions and high quality equipment to reduce the losses (no load and load) and noise level of transformers.

What do you think the future holds?

We are expecting to see a more stable transformer demand in 2009 and we are forecasting an upturn starting from 2010.

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