Seagate offers new sales incentives to partners

Seagate claims to have become the first hard disk drive manufacturer to introduce a rewards programme for channel partners in the EMEA region.

All new and existing EMEA members of its Seagate Partner Programme (SPP) qualify for membership to the SPP Rewards Programme, which is modelled on the frequent flyer format used by airlines.

The initiative allows customers that purchase products from Seagate’s distributors to earn points, which can then be exchanged for rewards from the SPP Rewards catalogue. Points can also be earned by taking specific Seagate training courses.

The SPP Rewards catalogue includes a wide range of merchandise, vouchers and travel awards, which can be redeemed for personal or business use. Seagate products and training are also available so that the scheme can be used to benefit a reseller’s business.

“Our partner programme is highly regarded in the EMEA channel and, as a result of the feedback we have received from research and from conversations with our business partners, we are now introducing these enhancement which we believe will significantly increase the SPP’s value and usefulness to our channel customers,” said Mark Whitby, Seagate’s head of marketing in EMEA.

“The launch of SPP Rewards is an exciting addition to our channel marketing efforts and I am particularly pleased that we are the first hard drive vendor to introduce this kind of incentive programme for channel customers. It is a unique way for Seagate to recognise the sales and marketing efforts that our partners are making to grow our business together,” added Whitby.

Seagate also insists it is refreshing the programme by introducing more product information, online product sales training and a premier level that will give key partners extra recognition and support.

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