The third dimension

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Afzal Lakdawala, Director of broadcasting services, Arab Media Group.

The SMPTE had around 200 members working on the 3D home master standard over a six month period, making it the largest task force in the SMPTE’s history, according to Aylsworth.

“There was a high level of active participation, which shows that many companies in the entertainment distribution industry feel that 3D may finally be coming of age,” she says.

SMPTE is now working on finalised specifications based on the requirements set out by the home master framework with the goal of creating an open 3D standard available to consumers sooner rather than later.

So how prepared – and how interested – have the broadcasters been so far?

“From the perspective of exploring new revenue streams, there clearly is interest within the broadcast industry, especially in markets where digital TV is already widely available,” says Aylsworth.

“Certain genres, such as sports – a vital revenue drivers for broadcasters – can benefit substantially from 3D but there will be many technological challenges too.”

With the Middle East lagging behind Europe and North America in the implementation of HDTV services, some may consider 3D TV as an unwelcome distraction.

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