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Discuss this article (7 Comments)Sheikh Mohammed creates 'Brand Dubai' office
by This email address is being protected from spam bots, you need Javascript enabled to view it on Saturday, 13 June 2009
DUBAI BRAND: The new entity will work closely with Dubai government departments and authorities. (Getty Images)
Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, established on Friday the Dubai Media Affairs Office 'Brand Dubai' to coordinate Dubai's strategic media affairs regionally and internationally, according to newswire WAM.
Sheikh Mohammed also appointed Mona Ghanem Al Marri as the new entity's Chief Executive Officer.
The new office will work on preserving and enhancing Dubai's image as an Arab city of international spirit and sensibility. The Dubai Media Affairs Office (DMAO) will encourage maximum exposure for Dubai's continuing achievements on economic, cultural and social matters, the newswire reported.
Related: IN PICS: Views of Dubai
Under the mandate given by Sheikh Mohammed, the new entity will work closely with Dubai government departments and authorities as well as non-government stakeholders. The DMAO will facilitate greater communication coordination among different organisations that are directly or non-directly responsible for Dubai's image.
Among DMAO's other objectives are enhancing the media's accessibility to accurate information on various subjects related to Dubai, and facilitating greater interaction with Dubai government officials
The office will work closely with regional and international media outlets to disseminate Dubai's key messages of sustainable economic growth and social progress, WAM said.
READERS' COMMENTS
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BRAND DUBAI...
Posted by Pessimistic Chappy, Dubai, uae. on Sunday 14 June 2009 at 11:05 UAE time
Brand Dubai as you call it is a good idea as long as it is what it says it is, not what you want it to be....
Dubai is an Arabic country allowing expats in to develop the country as you would like to see it, but not making them feel like they belong to Dubai with your rules and conditions you apply to us all.
I love living here, but your strangling the very people that help Dubai tick, its people.
Get rid of the One rule for Expats, One rule for locals and make this country one that people want to come to live in, not just to make money and go......
Let us make life's for ourselves in your country, we don't want to take it over, just live in it a bit easier.. Make Dubai the place i know it can be... In shallha..
Posted by Pessimistic Chappy, Dubai, uae. on Sunday 14 June 2009 at 11:05 UAE time
Brand Dubai as you call it is a good idea as long as it is what it says it is, not what you want it to be....
Dubai is an Arabic country allowing expats in to develop the country as you would like to see it, but not making them feel like they belong to Dubai with your rules and conditions you apply to us all.
I love living here, but your strangling the very people that help Dubai tick, its people.
Get rid of the One rule for Expats, One rule for locals and make this country one that people want to come to live in, not just to make money and go......
Let us make life's for ourselves in your country, we don't want to take it over, just live in it a bit easier.. Make Dubai the place i know it can be... In shallha..
Brand Dubai
Posted by Jon, Dubai, UAE on Sunday 14 June 2009 at 09:48 UAE time
One would hope that "Brand Dubai" also updates the EK arrival video which is very out of date and no way prepares the unsuspecting tourist for what they get when they walk out of the airport. Sadly, the one comment all my visitors make is that the Dubai marketing machine no way prepares you for the building site that is Dubai, leaving you feeling somewhat conned and never returing. Just be a little bit more up front with yourselves and you'll find the result is far more pleasant than the current backlash against the city...
Posted by Jon, Dubai, UAE on Sunday 14 June 2009 at 09:48 UAE time
One would hope that "Brand Dubai" also updates the EK arrival video which is very out of date and no way prepares the unsuspecting tourist for what they get when they walk out of the airport. Sadly, the one comment all my visitors make is that the Dubai marketing machine no way prepares you for the building site that is Dubai, leaving you feeling somewhat conned and never returing. Just be a little bit more up front with yourselves and you'll find the result is far more pleasant than the current backlash against the city...
This sort of initiative
Posted by Bahraintaxi on Sunday 14 June 2009 at 09:28 UAE time
I'd hesitate before describing this sort of initiative as "great". Indeed, this reliance on spin and PR could be seen as a sure sign that all is not well.
Time was that Dubai could live off the reality it created, and leave the pro-Dubai spin and PR to the blue chip companies that were only too happy to set up there.
Now times have changed, and I really don't think PR can help. What instead is needed is a decisive move way from the inherent unsustainability of the "Dubai model" as it developed in the later 2000s. This will involve:
* Diversifying the economy away from real estate
* Tackling environmental issues head-on
* Education and training a new generation of Emiratis so that they are genuinely competitive in the jobsmarket
* Radically revising visa and citizenship restrictions
Posted by Bahraintaxi on Sunday 14 June 2009 at 09:28 UAE time
I'd hesitate before describing this sort of initiative as "great". Indeed, this reliance on spin and PR could be seen as a sure sign that all is not well.
Time was that Dubai could live off the reality it created, and leave the pro-Dubai spin and PR to the blue chip companies that were only too happy to set up there.
Now times have changed, and I really don't think PR can help. What instead is needed is a decisive move way from the inherent unsustainability of the "Dubai model" as it developed in the later 2000s. This will involve:
* Diversifying the economy away from real estate
* Tackling environmental issues head-on
* Education and training a new generation of Emiratis so that they are genuinely competitive in the jobsmarket
* Radically revising visa and citizenship restrictions
Brand Dubai
Posted by Riyaz Sultan Sajan, Dubai, UAE on Sunday 14 June 2009 at 09:09 UAE time
I am living and working in Dubai since 1981, its been our home, our country, our brand. Being a brand loyalist, according to my family and me, Dubai is a Diamond Brand to classify. Well done Your Highness, we appreciate and trust your Vision, Judgement and Care that makes Dubai and the whole UAE a real branded country.
Posted by Riyaz Sultan Sajan, Dubai, UAE on Sunday 14 June 2009 at 09:09 UAE time
I am living and working in Dubai since 1981, its been our home, our country, our brand. Being a brand loyalist, according to my family and me, Dubai is a Diamond Brand to classify. Well done Your Highness, we appreciate and trust your Vision, Judgement and Care that makes Dubai and the whole UAE a real branded country.
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