Seven Tides centralizes hotel systems for all Dubai properties

Holding company Seven Tides has a deployed a single centralized platform to manage all of its hospitality projects in Dubai.

The holding company, which has interests in hospitality and real estate, has deployed the AED 50 million ($13.6m) platform to link all front and back of house systems across all of its existing developments, including the Royal Amwaj and Oceana on Palm Jumeirah, Ibn Battuta Gate and Movenpick Deira, and future projects.

The Cisco-based platform was designed and implemented by IT consultants ENTIRETEC. The platform, which Seven Tides says is a global first, will host a range of systems that would normally be on dedicated networks such as IPTV, internet access, wireless, CCTV and access controls for A/C, lighting, fire and safety, to give savings on initial deployment and allow more cost-effective central management.

Mike Scully, managing director Hospitality, Seven Tides, said: “These five-star developments are multi-use and have been designed for sophisticated lifestyles, whether it‘s business or leisure. Offering superior quality on this level needs a flexible, reliable, cost-effective and sustainable IT platform.

“The bottom line is that this lack of integration [between different systems] makes properties complex to operate, with high installation and maintenance costs and substandard functionality,” he stated.

“Our connected solution unites these disparate networks and systems over a single IP network that allows all applications to be monitored and managed centrally. Ultimately, this integration will not only save money on installation and maintenance, more importantly it will enhance the guest experience and improve our operational efficiency,” added Scully.

One of the key elements of the project is the ‘Cisco Connected Hotel’ a comprehensive suite of solutions that are intended to tackle issues in the industry including employee productivity, outdated communications systems and energy costs, as well as lost revenue streams and fractured guest services. Cisco’s expertise in the sector made it the only choice for the project, the company said.

“Seven Tides understood that the infrastructure and the technology must be considered in the planning stages for it to have an optimal impact on their development’s functionality and play an integral role in delivering a superior guest experience,” commented Julian Kraft, managing director, ENTIRETEC Middle East.

“By running all of the technology under a central, next generation fully converged platform Seven Tides will not only make tremendous savings on capital and operational expenses, it has set a global benchmark with its technology and its centralised approach,” he added.

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