Full steam ahead
by ArabianBusiness.com staff writer on Wednesday, 17 June 2009
The company’s recruitment drive has focused on both expatriates and local professionals, with a number of career development incentives being introduced to ensure the right people are joining the team and progressing up the corporate ladder.
“We want our workforce to be fresh, agile and flexible. There is no space for compromise,” explains Sgro.
“It’s important to find the best people for the job and retain them in the long-term. At the moment, we are in talks with a number of universities in the Middle East to establish a partnership, where CEVA employees can enrol onto specialist courses and develop their skills base. A member of staff from this region has also been trained abroad for 12 months and recently came back to the Middle East after completing his tuition.”
Looking at CEVA’s scorecard in the first quarter of 2009, it seems the recent investments have already started to pay dividends in the Middle East. In a short space of time, the company has secured contracts to handle the storage and transportation of fitness equipment for Technogym, sports gear for GO Sport, and trendy footwear for Iqdam International, the regional agent for Croc Shoes.
“The general response from the local market has been overwhelming and companies are genuinely pleased that a global company such as CEVA is developing its regional presence on such a large scale,” says Sgro. “Of course, with the global recession, its difficult to forecast our financial performance this year, although I know there has been consistent growth on a month-to-month basis in the first quarter of 2009. The situation is fragile and we‘re still being cost-conscious, although I believe the recovery in the Middle East will be smooth and CEVA will be fully prepared for the inevitable upswing
in market conditions.”
• CEVA Logistics was established in August 2007 following a merger between the former TNT Logistics and Eagle Global Logistics
• On a global level, the company has 50,000 employees operating 1200 sites in over 100 countries worldwide
• CEVA’s vision is to become the most admired company in the supply chain industry with revenues of US$13.5 billion by 2010
• The company has 19 offices across the Middle East and North Africa (MENA) region, which are centrally managed through its Dubai headquarters
• A number of core markets have been identified in the Middle East, including the automotive, technology, industrial, retail, oil and gas, publishing, aerospace, and healthcare sectors
• There are 368 CEVA employees in Dubai, which are expected to reach 900 by the end of the year
• The company’s warehousing space in Dubai is also increasing this year, from 38,000m2 to 163,000m2 as part of a major regional expansion
• Recent customers in the Middle East include Technogym, GO Sport and Croc Shoes




