GAPCorp chooses EMW to implement trio of solutions

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Moussa says GAPCorp will be switching from a distributed call centre to a consolidated hosted model in a few years.

Insurance and warranty provider, GAPCorp, has forged an agreement with EMW to implement infrastructure solutions from Avaya, Juniper Networks and Microsoft.

The initial phase of the rollout will see five out of GAPcorp’s eleven branches in the GCC being moved from non-IP based PABX technology across to an IP-telephony solution. EMW will be installing Avaya IP phone Communication Manager 5, which will be run from the company’s head office in Dubai.

“With an expansive operation across the Middle East and a growing base of prestigious clients, we need to equip all our branches with the latest call centre and IP telephony technology in order to provide timely and personalised assistance and service 24/7, 365 days a year. We also need a system that makes our internal communications efficient and at the same time is cost effective,” said Khaled Moussa, group CTO at GAPCorp.

Each of the branches will also be equipped with Microsoft’s CRM solution and secured with Juniper Networks’ Secure Services Gateway.

“We are happy to renew the business relationship that we shared with GAPCorp. Our selection as implementers for this latest project is indication of the level of expertise and satisfaction that we have been able to deliver to GAPCorp in the past. We hope to extend this relationship to future projects as well,” said Serjios EL-Hage, CEO at EMW Middle East.

GAPCorp’s existing clients include dealerships like Mercedes Benz, Land Rover, Jaguar, BMW, Ford, Porsche and others.

“Our intention a few years from now would be to move from a distributed call centre model to hosting consolidated call centres for each large region. This would dramatically reduce the running costs of our call centres and at the same time extend our customer reach," added GAPCorp's Moussa.

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