Bahrain
Kuwait
Oman
Qatar
Saudi Arabia
UAE
Print
Email
Discuss this article (2 Comments)ADMC Premier League rates 'no more than a KFC'
by This email address is being protected from spam bots, you need Javascript enabled to view it on Tuesday, 11 August 2009
The monthly cost of watching Premier League football matches on Abu Dhabi Sports will be no more than a Kentucky Fried Chicken meal, a top official has revealed.
Abu Dhabi Media Company (ADMC) announced on July 3 that it had secured the exclusive Middle East rights of Premier League football to be broadcast on its sports channels for three seasons starting from August 2010 - taking over from Showtime Arabia.
"The names of Western football experts will create a pleasing surprise for our audience once they are officially contracted with and announced," Mohammed Najib, head of Abu Dhabi Sports Channel said in comments published by Emirates Business.
On the price of the subscription card, he told the paper: "The price of the card will be within the reach of the public. The aim of the management of ADMC is that Abu Dhabi Sports Channels arrive at the biggest possible number of viewers and interest of low-income group will be taken into consideration. The value of monthly subscription fee will be equal to the value of a KFC meal."
Najib declined to disclose the value of the bid to secure the Premier League rights but revealed that the company would "strongly bid" for the rights to show action from Serie A, the Italian football league.
Abu Dhabi Sports also obtained the rights of mobile and other digital services.
He said the audience of the two free-to-air Abu Dhabi Sports Channels will also have a share of the Premier League, as highlights from the games will be broadcast.
READERS' COMMENTS
Disclaimer: The views expressed here by our readers are not necessarily shared by ArabianBusiness.com or its employees.
Which KFC meal
Posted by Syed Aziz, Dubai, UAE on Tuesday 11 August 2009 at 13:06 UAE time
Let's hope it's not the 99Dhs family meal!
Posted by Syed Aziz, Dubai, UAE on Tuesday 11 August 2009 at 13:06 UAE time
Let's hope it's not the 99Dhs family meal!
No to Serie A
Posted by Mr Kevin, Dubai, UAE on Tuesday 11 August 2009 at 09:56 UAE time
Please no Serie A. The dull as ditchwater catenaccio football that Italian clubs play puts you to sleep.
Crown green bowling is more exciting....
Posted by Mr Kevin, Dubai, UAE on Tuesday 11 August 2009 at 09:56 UAE time
Please no Serie A. The dull as ditchwater catenaccio football that Italian clubs play puts you to sleep.
Crown green bowling is more exciting....
Click here to post a comment
MORE FROM ARABIANBUSINESS.COM
TOP IN MIDDLE EAST MEDIA & MARKETING
TOP MIDDLE EAST BUSINESS STORIES
ALSO IN MIDDLE EAST MEDIA & MARKETING
LATEST MIDDLE EAST BUSINESS NEWS
- Politics & Economics: Doubts over pace of Mideast private equity recovery - Shuaa CEO
- Banking & Finance: UAE withdrew from monetary union for 'fundamental reasons'
- Technology: Zain boss named CFO of the Year at Dubai awards
- Financial Markets: Dubai index rebounds from 10-week low
- Politics & Economics: Bahrain approved $47.7m for elderly and housing
SHARE PRICE CHECK
RELATED STORIES
Abu Dhabi Media Company (ADMC)
| 47 stories- Rupert Murdoch signs up to Abu Dhabi media summit
19 Nov '09 | News - ADMC invests in new YouTube powered venture
19 Oct '09 | News - Middle East investments on the rise
12 Sep '09 | Comment
Mobile
