10 new shops set to open in MoE metro expansion

NEW SHOPS: The Mall of the Emirates.

Mall of the Emirates on Monday unveiled its new Dubai Metro expansion plan, which will enable visitors using the Metro to start shopping from the minute they step off the train.

Ten new stores are to open along the link between Mall of the Emirates and its Metro station, which will transport passengers using a covered air conditioned travellator system, or moving walkway.

Seven new retailers, Home Sweet Home, Emax, E-City, Paperchase, Borders Express, Cold Stone Creamery and Nokia, will open their first stores in the mall, while remittance firm UAE Exchange will open their second outlet, and two existing retailers, Jacky’s and Better Life, are to relocate their shops.

UK stationer Paperchase will launch its express store format in the UAE market, while Nokia will be opening the world’s first Evo Nokia store.

US bookstore chain Borders will introduce its first Borders Express metro station format store, which will cater to the everyday needs of commuters.

The new walkway will be on the first floor above the Carrefour hypermarket and will include ATM machines, a separate customer service desk, bathrooms, trolley bays and courtesy parking crews.

Fuad Sharaf, vice president of Mall of the Emirates, said the new outlets will complement the mall’s existing retail offering and its new Metro link.

“We have a direct link from the Mall of the Emirates Metro Station and a new bus stop that is expected to have 150 buses stopping at it during peak hours serving the local area. We’ve included some express store formats too to cater to the last minute needs of customers getting on to the metro,” he said.

The design of Mall of the Emirates’ Metro Station is based on the elements of fire and the 175 metre link, comprising three travellators operating in both directions, will have a red and orange feel to it.

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