60% change opinion of brand after using Twitter

TOP TWEETS: Twitter has quickly grown in popularity in the Middle East.

The power of Twitter to change people’s perceptions of a brand has been highlighted in a recent survey into social networking sites.

More than 60 percent of people who took part in the survey said they had changed their mind about a product or brand after reading other people’s opinions, or Tweets, online.

While 70 percent of users said they had formed a positive opinion of a brand through their use of Twitter, 50 percent said they had also formed a negative opinion.

"Twitter's fast growth, coupled with the high level of activity amongst the region's users, is making a number of key regional organisations sit up and take notice,” said Carrington Malin, managing director of Spot On Public Relations, who commissioned the survey.

"It's of particular note that 61 percent of those surveyed clearly expressed that their views of a brand or company have been affected through Twitter," said Malin. "Simply the fact that Twitter is already influencing brand perceptions in the region is interesting.

“Twitter is clearly able to punch above its weight in terms of influence," she said.

The survey Middle East & North Africa Twitter Demographics & User Habits also found that 85 percent of Twitterers use the site to keep up-to-date with news, while 55 percent use it to research opinion.

Print | Email | Discuss this article

| Share |

READERS' COMMENTS

To Twit or not to Twit !
Posted by TWITOFF, London on Friday 11 September 2009 at 22:45 UAE time


I agree with SR, Twitter is just a silly fad, if you are using it to market a tourist destination you must be pretty desperate.

Twitter for the brain dead!!
Posted by SR, Dubai, UAE on Friday 11 September 2009 at 13:12 UAE time


Why would anyone care or be interested in what someone else had for breakfast or what mudane things they might be indulging in at that very moment? (this seems to be the content of most tweets going around).

I think most poeple using this "tool" just have a basic lack of social skill and can't interact with the world around them directly in the old fashioned way - talking to poeple. What a overated piece of garbage this is. I hope it is a passing fad and will disappear as most fads eventually do.

Click here to post a comment

Add your Comment All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic. Arabian Business would like to point out that only comments relevant to the story will be published. Any containing personal insults or inappropriate language will not be approved.
Name *
Remember me on this computer
Email *	(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments
Enter the words above *
Please click post only once - your comment will not be published immediately.

MORE FROM ARABIANBUSINESS.COM