Big guns set sights on channel at GITEX 2009

zoom

GITEX 2009 is set to be the venue for a host of key software launches from major vendors such as Microsoft, Adobe and Oracle.

There will be an affluence of announcements aimed at catching the channel's attention during this year's GITEX Technology Week, with a host of leading ICT names set to unveil compelling new offerings for Middle East partners.

GITEX returns on the 18th to 22nd of this month, once again bringing with it a number of key sections to encompass the entire ICT community, including Business Solutions, GulfComms and Shopper, as well the Global Conference Programme.

A major adaption to this year's show is the relocation of the consumer electronics section to new halls at the front of the Dubai International Convention and Exhibition Centre.

"The expansion of the venue will allow the show to implement new features such as Smart Office and Smart Home, which will showcase the latest technology in the environment it is designed for," said Helal Saeed Al Marri, director general of the Dubai World Trade Centre, organisers of the show. "Also new this year are the Vendor Theatres on the show floor where new solutions can be presented to the market."

One of the most eagerly-awaited announcements this year is the launch of Windows 7. Visitors to Microsoft's booth will be able to gain a sneak preview of the new operating system before it is officially rolled out in the region on the fifth day of the show.

Not to be outdone, software rival Oracle is gearing up for the Middle East debut of its Fusion Middleware 11g application family, which is designed to improve IT efficiency and enhance investments in CRM, ERP and other applications.

Fellow industry bellwether HP will also be giving the channel a glimpse of the latest products that it believes will provide partners with tasty margins. Its new TouchSmart PC series, which runs on internally-developed software for touchscreen machines, is poised to be one of its major technology highlights.

Print | Email | Discuss this article

| Share |

READERS' COMMENTS

Click here to post a comment

Add your Comment All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic. Arabian Business would like to point out that only comments relevant to the story will be published. Any containing personal insults or inappropriate language will not be approved.
Name *
Remember me on this computer
Email *	(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments
Enter the words above *
Please click post only once - your comment will not be published immediately.

MORE FROM ARABIANBUSINESS.COM