ArabianBusiness.com - Middle East Business News
Wednesday, 25 November 2009 02:23 UAE time

YOUR DIRECTORY /

| Share |

Emirates ranked the UAE's favourite brand

by This email address is being protected from spam bots, you need Javascript enabled to view it  on Thursday, 29 October 2009
TOP BRAND: Emirates has been ranked the top brand in the UAE. (Getty Images)

Emirates Airlines is the UAE’s favourite brand, according to the latest brand index published on Thursday by regional pollster YouGov Siraj.

The Dubai-based airline climbed three places to grab the top spot from technology heavyweight Nokia, which dropped to second place and was followed by Google and Sony.

Four of the brands that made the list in the third quarter belonged to the auto industry, reflecting the country’s love for cars.


Story continues below
advertisement

Majid Al Futtaim’s Mall of the Emirates was the only other home-grown brand remaining in the index after Deira City Centre was pushed out.

YouGov Siraj’s BrandIndex gathers the views of 750 UAE and Saudi consumers online each fortnight, across 200 brands.

Quality, general impression, value for money, corporate reputation, satisfaction and likeliness to recommend were the six profile indicators used to measure the health of brand equity, it said.

The top ten rankings in full with index scores were: Emirates (72), Nokia (71), Google (68), Sony (65), Toyota (57), Mercedes (56), Microsoft (55), BMW (53), Mall of the Emirates (49), Lexus (45).

| Share |


READERS' COMMENTS

Disclaimer: The views expressed here by our readers are not necessarily shared by ArabianBusiness.com or its employees.

Click here to post a comment


Add your Comment
All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Arabian Business would like to point out that only comments relevant to the story will be published. Any containing personal insults or inappropriate language will not be approved.
Name *
Remember me on this computer
Email *
(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments


Please click post only once - your comment will not be published immediately.


MORE FROM ARABIANBUSINESS.COM

SHARE PRICE CHECK

RELATED LINKS

  1. Emirates»

 EMAIL ALERTS

  1. Emirates

  2. Media & Marketing


Tell us your story

READER COMMENTS

  1. Dubai's Oct property sales value rises by 50% - official 05
    24 Nov ' 09 at 19:36
    These numbers can be very deceptive. If one house sold in the previous month, 2 houses selling the next month will give you a 50 %...   More  »
  2. Why I h8 junk txts 05
    24 Nov ' 09 at 12:46
    Trick them!Posted by Manish, Dubai - WHAT AN EXCELLENT IDEA - WHY NOT GIVE SOMEONES NUMBER IN ONE OF THE TELECOM'S DUOPOLYSURE WHEN...   More  »
  3. 'Worrying' diabetes tests raise doubt on UAE's health 04
    24 Nov ' 09 at 13:42
    Obesity is on rise in every part of the world but especially in Gulf region especially due to life style changes.We all need to...   More  »

Read all user comments >

Gitex 2009

MORE FROM ARABIANBUSINESS.COM