Arab Health 2007

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Siemens

The world's population is growing, and in many nations aging dramatically. Both trends have already led to a powerful surge in the demand for healthcare products, services and solutions. To further ensure high-quality, patient-oriented and affordable healthcare under these circumstances, it will be crucial to fully realise all the efficiency potential in the total supply chain; from prevention and diagnosis, to treatment and patient care.

At Arab Health 2007, Siemens will showcase innovative products and solutions that address this challenge perfectly by improving the quality of care while reducing its costs. Key to success are trendsetting innovations for an earlier diagnosis and intervention, as well as powerful information technology to optimise processes across the whole healthcare continuum. Examples that will be on show include the Somatom Definition, the world's first Dual Source CT, which doubles temporal resolution and leads to an unprecedented image quality and speed. The brand new ultrasound systems Acuson X300 and X500 feature a flat panel design of newest technology and are suitable for daily clinical routine as well as for more complex cardio-vascular examinations, challenging 3D/4D examinations, paediatrics or internal medicine.

On the IT side, Siemens will show solutions including syngo WebSpace, a client-server computed tomography (CT) workplace solution. Addressing the need for rapid access to medical images, Siemens is the first CT manufacturer to provide a solution that turns office personal computers (PC) and laptops into CT workplaces, offering real-time access to CT data at a doctor's office and home - thus improving productivity, diagnosis capabilities and efficiency in the daily workflow. Information infrastructures like the HiMed Cockpit provide the patient with access to the internet, TV/radio, IP telephone and video-on-demand, as well as the ability to order food from the hospital menu or adjust room lights; all directly at the bed.

Because Siemens' expertise includes building, energy, security and communication technologies, the company will also be showing integrated turnkey projects. Meet us in Hall 3, stand 20.

GlaxoSmithKline

Thanks to the development of innovative vaccines, vaccination against cervical cancer will soon become a reality. Worldwide, every two minutes, a woman dies of cervical cancer. Overall, it is the second most prevalent cancer in women aged under 45 years worldwide. 80% of deaths from cervical cancer occur in the developing world where it remains the leading cause of cancer death in women. Without a significant improvement in the prevention of cervical cancer, by 2050, an estimated one million new cases will occur globally every year.

Cervical cancer is caused by persistent infection with cancer-causing types of human papilloma virus (HPV). HPV types 16, 18, 45 and 31 are collectively responsible for 80% of cervical cancers globally. The best possible vaccination against cervical cancer will combine the broadest coverage of oncogenic HPV types with the longest duration of protection.

During the GlaxoSmithkline symposium at Arab Health 2007, physicians will have an opportunity to interact with leading experts Dr Anne Szarewski and Dr Jennifer Smith, who will share their vast knowledge and experience on cervical cancer. They will update the audience on the scientific and technical challenges surrounding cervical cancer, in addition to the wider questions related to immunology, epidemiology and vaccination.

Every woman deserves protection. To find out more, visit GlaxoSmithKline on stand CE25.

Johns Hopkins Medicine International

Leading a trend of rapid global changes in health, Johns Hopkins Medicine International works with international patients, physicians and institutions to bring the best of Johns Hopkins Medicine in research, education, training and clinical services to the world community. For more than a century, Johns Hopkins Medicine has built a reputation for excellence unsurpassed by any health care institution in the world.

The mission of the institution is to create an environment where the quest for new knowledge would continually yield more effective and compassionate care for all. In 2006, US News & World Report ranked Johns Hopkins Hospital as America's "Best Hospital" for the 16th consecutive year.

This year in Arab Health, Johns Hopkins Medicine International will be featuring some of its very successful affiliations with hospitals and medical centers in the Middle-East and Asia, including:

• Clemenceau Medical Center - Lebanon

Clemenceau Medical Center (CMC) is designed to offer patients the most innovative new treatments and technologies available in the region, in a safe and compassionate environment. Our patients are among the first to benefit from avant-garde treatments and technology, as CMC is fully equipped with the most modern and advanced medical equipment, the first of its kind in the surrounding region.

The hospital, with 106 operating beds, provides all the essential health services required through a person's life time. Beyond the medical field, our patients enjoy first class-service, in a 5-star hotel ambiance; spacious furnished rooms and suites, and cozy waiting areas. We at CMC also ensure that our patients receive the most friendly and attentive service. We recognise the importance of a sense of well-being in promoting recovery. We welcome visitors, who are an important part of the healing process, 24 hours a day, and 7 days a week.

Sony

Sony's extensive product range for medical professionals will be on display at the leading health service show in the Middle East; Arab Health 2007. From diagnostic film imagers and video printers; recorders, LCD monitors and cameras; to complete medical imaging networks, Sony has a range of products and tailored solutions that can be seamlessly integrated into the hospital environment.

The UP-DF500 Sony Filmstation, for example, produces superior image quality as a result of its market leading 12-bit resolution and 4,096 shades of grey. The UP-DF500 is the only diagnostic imager that can be installed vertically as well as horizontally and features the world's smallest footprint. Fully compatible with DICOM networks, the UP-DF500 is designed to accommodate the workflow change introduced by networked modalities and allows decentralised next-to-application printing.

Please visit Sony at Hall 6, stand 6G29 to discover its range of innovative medical technology products.

Sonosite

SonoSite is the recognised market leader and innovator of hand-carried ultrasound, responsible for cost- effectively bringing compact, robust, high performance ultrasound instruments to the point of patient care.

Since the first products were shipped in 1999, SonoSite ultrasound devices have increasingly been used not only for traditional ultrasound markets, such as radiology and cardiology, but also for applications in areas like emergency medicine, anaesthesia and surgery. Their proven reliability and durability in conventional medical settings has also led to their use in far more challenging environments, such as conflict zones and rescue operations following natural disasters.

SonoSite is committed to further developing and enhancing its international business and has expanded its operational infrastructure in the Middle East, Africa, India and South East Asia over the past two and a half years, under the stewardship of Paul Williams as area director.

SonoSite has developed a range of user-friendly, technologically advanced hand-carried products designed from the ground-up, not adapted from existing technologies. For example, in the SonoSite MicroMaxx system, launched by SonoSite in 2005, a 128-channel beamformer, the complex front end of an ultrasound system, is integrated into four proprietary postage stamp-sized ASIC chips, something typically requiring several circuit boards in the larger systems.

Weighing less than 3.7 kg and the size of a notebook computer, the MicroMaxx ultrasound system delivers a unique combination of excellent image quality and portability, ideal for both hospital and consulting room settings. Its image resolution and performance is comparable to costly, conventional cart-based ultrasound systems weighing over 100 kg, but the MicroMaxx boots up in seconds, can operate on battery power for up to four hours, and is designed to withstand the rigours of mobile use. This system also comes with another industry first - a standard five-year warranty, which significantly reduces the cost of ownership for advanced imaging equipment in any user setting. This unique feature demonstrates the durability of SonoSite instruments and represents a further commitment to providing absolute value to our customers.

Anetic Aid

Leading supplier of operating theatre equipment, UK-based Anetic Aid, is set to showcase its latest products at the largest healthcare event in the Middle East; Arab Health 2007.

Among the exhibits will be its flagship QA3 variable height patient trolley series, which includes a hydraulic lift mechanism, fixed telescopic transfusion pole and foot-operated advanced braking system.

Used in more than 90% of hospitals across the UK, the QA3 is popular thanks to its use of the latest materials and manufacturing methods, including its super lightweight yet rigid construction. The versatile trolley is used both for patient transport in theatre and casualty areas, and also for examinations, intubations and radiography.

Anetic Aid will also showcase its highly refined mobile, powered and manual QA4 Day Surgery Systems, ideal for patient transportation, treatment and recovery, and its AET electronic tourniquet system which is user-friendly and easy-to-clean, with low maintenance costs.

Anetic Aid's international sales manager, Mike Pritchett, said: "We are delighted to be exhibiting at Arab Health 2007. We're looking forward to seeing new products at the event, and catching up with our agents, as well as having the chance to meet new customers and potential distributors in parts of the world where we are not currently represented."

Misys Healthcare Systems

Founded in 1979, Misys Healthcare Systems is an industry-leading healthcare IT company and a division of Misys plc, developing and supporting reliable, easy-to-use software and services that enable physicians and healthcare providers to more easily manage the complexities of today's healthcare.

By combining technological expertise with in-depth understanding of customers' markets and operational needs, our products enable customers to make more efficient and effective use of patient data while helping to improve communication between patients and their healthcare providers.

Unsustainable rising costs, process inefficiencies, medical errors, increasing complexities and keeping pace with performance improvement in line with government commitments is presenting tough challenges for healthcare organisations worldwide. IT has a vital role to play in this transformation. The availability, accuracy and mobility of information is critical in healthcare.

Thousands of healthcare providers rely on Misys Healthcare Systems products to capture and share medical data every day. Indeed over 1,200 hospitals, 110,000 doctors, 18,000 GP/doctor offices and over 600 homecare facilities globally use and rely upon our products every day. With 2,700 employees in support offices across North America, Europe, the GCC and Asia, Misys Healthcare Systems are uniquely positioned to offer real-time, 24/7 support to our many healthcare clients around the world.

Successful implementations of Misys Optimum suite of products across three continents has positioned our clients at the forefront of healthcare IT, enabling them to easily connect across all venues in the continuum of care and proving that improved connectivity and efficient data sharing can create better quality of life.

Visit Misys Healthcare Systems in Hall 3, stand C40

Dubai Bone and Joint Centre

For the first time, Arab Health Exhibition and Congress 2007 will include a dedicated AACME accredited conference to address specific updates in rheumatology. The two-day rheumatology conference, starting on January 31st, will be chaired by Dr Humeira Badsha, specialist rheumatologist, Dubai Bone and Joint Centre and will address recent findings on topics such as osteoporosis, rheumatoid arthritis, hip joint infections and adult spine and knee.

The conference programme aims to improve disease management in the region by updating doctors on the current important topics in rheumatology, including special sessions on anti -phospholipid syndrome and lupus, osteoporosis, rheumatoid arthritis and inflammatory arthritis.

Each session is designed to assist and update doctors in the Middle East on the current issues and controversies in the field, discussing best practice diagnosis and management options and providing insight into future advances in rheumatology. Highlights will include discussions on the differential diagnosis of common forms of arthritis, APS and the brain, traditional DMAARds in RA, osteoporosis in the Arab world and the challenges in the diagnosis and management of small and large vessel vasculitis.

The Update 2007: New Perspectives in the Management of Rheumatic Diseases conference will provide a forum for doctors to learn about the recent advances and participate in discussions about some of the most important issues facing practitioners in rheumatology. The conference will also include a hands-on joint injection workshop, using life size manikins, centered around the following techniques: shoulder and joint subacromial bursa, knee joint, tennis elbow, dequervin's tenosynovitis and trigger finger.

Hicom Technology

Hicom Technology has supplied specialist clinical management software for over 20 years, with more than 250 healthcare clients worldwide and an established Middle East business. Flexible and scalable systems allow Hicom to offer private practice applications with the same quality of service as turnkey enterprise hospital solutions, on a local, regional or national level.

At Arab Health 2007, Hicom are showcasing Enterprise; the leading edge in hospital information management software. This fully integrated care management system offers a state of the art, end-to-end paperless solution for clinical environments. Features include:

• Integration with PACS/RIS/LABS and ERP (Oracle, MS Great Plains, etc).

• Specialist clinical modules

• Electronic patient records

• Audit/research reporting facility.

The Diamond Enterprise installation at the Imperial College London Diabetes Centre (ICLDC) in Abu Dhabi, is a comprehensive specialist diabetes management system, with full back office functionality.

Within ICLDC, the system manages patient booking and appointment management, scheduling, nurse allocation and controls the assessment areas, with interfaces to ECG and blood pressure machines. The treatment of patients and their movements within the Centre are monitored through the use of Smartcards.

The system manages the entire pathology department, with interfaces to six pathology machines. Diabetologists, cardiologists, nephrologists and other clinical specialists have access to all relevant patient data and history, enabling the most appropriate level of patient care to be provided.

Using information captured in Diamond Enterprise in real-time, the multidisciplinary team can make informed decisions about the patient's care, with clinicians using Diamond Enterprise to electronically prescribe drugs, and in-house pharmacists using Diamond Enterprise to prepare patients' prescriptions and manage pharmacy stock.

The system generates the patient's invoice and updates the Oracle financial management system, thus providing the Centre with real-time, end-to-end electronic patient management in a paperless environment.

For further information and a product demonstration, please visit stand 7A20.

Roche Diagnostics

Roche Diagnostics is the worldwide market leader for in-vitro diagnostics. Since its founding as a division in 1968, Roche Diagnostics has grown continually to encompass the entire field of diagnostics.

In the Gulf region, Roche Diagnostics has been active through its appointed local distributors for more than 35 years. In promotional offices, which are established all over the countries of the GCC region, highly qualified scientific and technical staff are catering to all needs of modern hospitals and commercial laboratories. Most recently, Roche Diagnostics has established a regional GCC office in Dubai in order to further boost our services to customers.

Roche Diagnostics, being a world leader in the area of diabetes care, has been heavily involved in a patient education and awareness programme in the region. We have sponsored the Berger Education Program, a highly recognised education programme used in Germany and Europe for diabetics in order to enable them to better manage their condition. The program has been Arabized at the endocrinology department of the American University of Beirut in order to fit the food recipes and social habits of this region, and we are glad that it has been highly endorsed by key opinion leaders for implementation in the region.

Roche Diagnostics products from the Accu-Chek portfolio of meters and test strips also help diabetics to test their blood sugar any time, anywhere and hence control it at levels advised by their treating physicians. With its advanced technology, Accu-Chek makes testing simple, easy, handy and virtually free of pain.

Further examples for focuses of our work are:

• The introduction of automation in laboratories through Hitachi series, Integra, Modular and most recently Cobas 6000 systems, leading to a major shift in laboratory organisation and procedures. This has resulted in greater improvements in quality, accuracy and the speed of test results, which has assisted thousands of practitioners in making faster and more accurate decisions.

• The introduction of new tests for the identification of certain critical medical conditions that require urgent treatment such as Cardiac Troponin T for myocardial infarction, NTproBNP for heart failure, tumour markers or bone markers, that help clinicians to make the right decision in the diagnosis and treatment of their patient's condition.

• The introduction of PCR technology that allows an early detection of critical infections such as hepatitis and Aids by Cobas Amplicor, Cobas Taqman and Cobas Ampliprep systems.

• Most recently, the introduction of nucleic acid testing "NAT" technology for the screening of blood donations at blood banks that has opened up new possibilities to ensure only safe blood is used for blood transfusions.

American University of Beirut Medical Center (AUBMC)

American University of Beirut Medical Center (AUBMC) is the private, not-for-profit teaching center of the Faculty of Medicine. A national leader in healthcare and a regional referral center, AUBMC consists of a 420 bed hospital providing all medical, surgical, paediatrics, obstetrics and gynecological, and psychiatric services. The center offers comprehensive healthcare services, extensive tertiary resources, medical, nursing, and paramedical training.

The AUBMC offers patient-oriented medical care based on US and world class standards. Its services are heavily sought. On average, 21,000 patients are admitted to the hospital annually and more than 40,000 men, women and children visit the emergency unit. Around 125,000 people visit the private clinics each year, and an additional 40,000 needy patients are treated at the outpatient department. The hospital is staffed with around 250 attending physicians, 200 residents and interns, alongside an additional 1,600 employees, 700 of whom are employed in the nursing department.

This year marks the 140th anniversary of the American University of Beirut Faculty of Medicine and the 100th anniversary of AUBMC.

ADAC-AmbulanceService

ADAC, founded in 1903, is the leading German and third largest automobile club worldwide. A recent survey shows that ADAC is one of the top-three brands among German enterprises with regard to trust and responsibility. As an extension for international medical services, in 1973 the ADAC-AmbulanceService came into existence.

With more than 30 years of experience, today ADAC-AmbulanceService is one of the most reputable European businesses for worldwide medical transport, with a dedicated competence centre for health-relevant tasks in connection with mobility and tourism.

In the Middle East, ADAC-AmbulanceService cooperates with Gulf Jet, a Dubai-based private aviation company. Both businesses have the same company philosophy of trust and quality. The partnership with Gulf Jet enables ADAC-AmbulanceService to deploy its large fleet more quickly and efficiently for medical transports from the GCC countries. Patients in Arab countries who are transported to Europe for medical treatment can rely on a better service as a result.

ADAC-AmbulanceService organises and carries out patient transport worldwide on ground and by air, including the transfer of intensive care patients in ADAC's own ambulance jets. Highly qualified medical staff specialised in emergency medical assistance, intensive care and flight medicine accompany these transfers.

The patient's relatives are looked after personally and our 30 ADAC physicians liase with local attending physicians to ensure optimum care for the patient.

ADAC-AmbulanceService attends to approximately 36,000 patients per year and carries out some 15,000 transports on ground and by air. Depending on the patient's diagnosis, air-bound transport may also involve additional transport options like stretcher, sleeper and PTC.

The ADAC fleet comprises Dornier-Fairchild 328-300 jets, Beechcraft Super King Air A350 and several Lear jets. Equipped with state-of-the-art intensive care facilities, they are very quiet, stable aircraft designed specifically to the highest hygiene standards for patient transport. Thanks to their size and flexibility, particularly Dornier-Fairchild 328-300 jets, the aircrafts also make it possible to transport the patient's next of kin.

SingaporeMedicine

A delegation of healthcare companies and leading doctors from Singapore will attend Arab Health to participate in the region's largest medical exhibition and conference and highlight the world-class facilities, delivery and care offered by the Southeast Asian state.

Singapore healthcare companies have been working with partners from the region and beyond to provide a holistic approach to healthcare development and delivery, from healthcare services, patient care, medical travel services, operational management, medical devices and equipment manufacturing, as well as healthcare technology.

Singapore has one of the most pioneering and developed healthcare systems in the world, providing medical procedures and surgery which only a few countries specialise in, such as stem cell transplants, living donor liver transplants and advanced robotic surgery.

Due to the advanced nature of the country's medical facilities, an increasing number of patients from the UAE and throughout the Middle East are travelling to Singapore for specialised treatment. More than 200 people seeking medical care from the Middle East visit Singapore each month, an increase of 20% over last year.

In 2005, a total of 374,000 international patients visited Singapore, an increase of 15% on the previous year.

Ranked by the World Health Organisation as having the best health system in Asia, the nation has first-rate health care with a multitude of specialised, expert treatments in key areas such as haematology, cardiology, ophthalmology and oncology.

"Singapore is at the forefront of medical care and has a world-class healthcare system offering the most advanced treatments by leading medical professionals," said Ke-Wei Peh, Area Director for the Middle East and Africa, Singapore Tourism Board.

Singapore healthcare companies participating in Arab Health 2007 include: CADI Scientific Pte, The DRx Clinic Pte, Ezyhealth Singapore Pte, Global Wellness Travel, HealthSTATS International Pte, JMS Singapore Pte, Micro Filtration Technology Pte, Neotec Medical Industries Pte, Rockeby biomed Pte, Singapore Health Services, Susan Lim Surgery Group Surgical Practice, and The West Clinic Excellence Cancer Center. The Singapore Pavilion is jointly organised by SingaporeMedicine and Singapore Manufacturers' Federation.

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