Dubai One | 'Start me up' microsite Credits The lowdown

Project Dubai One, 'Start me up' microsite
Client Dubai One
Brief Create a microsite to help support Dubai One's ongoing 'Start me
up' campaign
Creative agency Impact Proximity, Dubai
Creative director Sebastian Puhze
Copywriter Peter van Rijn
Art director Pallavi Adhikari
Exposure Online
This microsite created by Impact Proximity supports Dubai One's
'Start me up' brand campaign. The aim is to create a buzz around the
channel through an online celebrity lookalike competition, which is
thought to be the first of its kind in the region.
Winners who bear a resemblance to characters from Friends, CSI or
Desperate Housewives will get the opportunity to appear in an upcoming
Dubai One television commercial. Figures show that there have been more
than 1000 entrants in the first two weeks of the site's launch.

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