ArabianBusiness.com - Middle East Business News
Saturday, 21 November 2009 20:37 UAE time

YOUR DIRECTORY /

| Share |

Gillette powers Middle East razor sector

by ArabianBusiness.com staff writer  on Monday, 01 January 2007

Gillette, a producer of shaving and skin care products, has unveiled its M3Power Nitro shaving system in the Lower Gulf region. The product, which is billed as the brother of the M3Power razor system, combines the ‘micro pulse' technology of M3Power with a new innovative design featuring a black handle with green highlights.

The name and the look of M3Power Nitro are inspired by the design and image of high-performance vehicles. To reinforce this, Gillette is sponsoring Jeddah Race Way (JRW), a car-racing event in KSA. The sponsorship includes a shaving booth at JRW, enabling consumers to experience Nitro shaving systems in a speed and racing environment.

The product is also being backed up by a marketing campaign comprising print, television, PR, website, in-store promotions and point of sales displays.

Story continues below
advertisement

Gillette M3Power Nitro features micro-power, a gentle pulsing action powered by an AAA battery. The M3Power shaving system features patented ‘PowerGlide' blades, with an enhanced blade coating for comfort.

The blade cartridge features an Indicator Lubrastrip infused with Vitamin E and Aloe for added moisture.

| Share |


READERS' COMMENTS

Disclaimer: The views expressed here by our readers are not necessarily shared by ArabianBusiness.com or its employees.

Click here to post a comment


Add your Comment
All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Arabian Business would like to point out that only comments relevant to the story will be published. Any containing personal insults or inappropriate language will not be approved.
Name *
Remember me on this computer
Email *
(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments


Please click post only once - your comment will not be published immediately.


MORE FROM ARABIANBUSINESS.COM

From  Current Issue

SHARE PRICE CHECK

 EMAIL ALERTS

  1. Gillette UK Ltd Middle East

  2. Retail


Tell us your story

READER COMMENTS

  1. Somali pirates free UAE-owned cargo ship 02
    21 Nov ' 09 at 07:58
    In the old days pirate ships were blown out of the water as soon as spotted.Now they have to wait until they attack a ship and then...   More  »
  2. UAE announces Eid and National Day holidays 02
    21 Nov ' 09 at 10:22
    Is it any wonder that Emiratis are reluctant to work in the private sector? One day extra and no request for early payment of salaries.   More  »
  3. RTA to lease out last batch of retail outlets available on Red Line 01
    21 Nov ' 09 at 14:10
    What happened of Last Minute and their 28 outlets - one on each station?   More  »

Read all user comments >

Gitex 2009

MORE FROM ARABIANBUSINESS.COM