ArabianBusiness.com - Middle East Business News
Monday, 22 March 2010 03:22 UAE time

YOUR DIRECTORY /

Print Print | Email Email | Discuss this article (0 Comments)
| Share |

LG links with Prada for new smartphone

by ArabianBusiness.com staff writer  on Thursday, 01 February 2007
Mun-Hwa Park, president & chief executive officer of LG Mobile (right) pictured with Patrizio Bertelli, president & chief executive officer of Prada.

LG Electronics has teamed with Italian luxury goods brand Prada to develop a new fashion-focused mobile handset.

With a sleek design and large touchscreen interface, the Prada phone by LG bears an uncanny resemblance to Apple's recently unveiled iPhone, despite both companies denying any connection. According to an LG statement, the company's collaboration with Prada extended to software development and interface design and packaging.

The handset's design is impressive, with the touchscreen interface eliminating the requirement for a conventional keypad.

Story continues below
advertisement

Key features include a two-mega pixel camera featuring a Schneider-Kreuznach lens, multimedia capabilities including video and MP3 players via a Macromedia Flash interface and a document viewer.

The handset is impressively thin at just 12mm and boasts an external memory slot, allowing the user to boost memory capacity for storing images, music and film clips.

Other features of the EDGE tri-band handset include Bluetooth 2.0 and USB 2.0 compatibility.

"Consistently with our approach, we are not branding an existing product; rather, we have been working with LG to give this new phone a very strong character and unique style, both in its contents and in its design," said Patrizio Bertelli, president and chief executive of Prada.

"Consumers will certainly find these characteristics in the new mobile phone."

Print Print | Email Email | Discuss this article
| Share |


READERS' COMMENTS

Disclaimer: The views expressed here by our readers are not necessarily shared by ArabianBusiness.com or its employees.

Click here to post a comment


Add your Comment
All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Arabian Business would like to point out that only comments relevant to the story will be published. Any containing personal insults or inappropriate language will not be approved.
Name *
Remember me on this computer
Email *
(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments


Please click post only once - your comment will not be published immediately.


MORE FROM ARABIANBUSINESS.COM

From  Current Issue

SHARE PRICE CHECK

 EMAIL ALERTS

  1. LG Electronics

  2. PRADA

  3. Technology


CURRENCY CONVERTOR

Tell us your story

Best of 2009 - Special Report

Think Tank

READER COMMENTS

  1. EXCLUSIVE: Dubai issues 'alcohol in food' ban to hotels 27
    21 Mar ' 10 at 21:05
    Total ban of alcohol is an extreme measure. What about setting a quota in the menu of let's say, 70% alcohol free and 30% with a...   More  »
  2. Atlantis frees Sammy the whale shark 06
    21 Mar ' 10 at 12:24
    So, everyone moans & groans about “SAMMY” being kept in Captivity and not having its FREEDOM to swim in the free waters & live in...   More  »
  3. Dubai deal seen raising funding costs for UAE firms 04
    21 Mar ' 10 at 19:08
    Wasn't UBS the bank that lost nearly USD 50 billion in sub-prime mortgage CDO, working for a bank like that indeed gives you immediate...   More  »

Read all user comments >

MORE FROM ARABIANBUSINESS.COM