Axiom enters into distribution agreement with LG

South Korean electronics giant LG Electronics has appointed Axiom Telecom, one of the region's largest mobile phone retailers, as a key distribution partner for its mobile phones in the Middle East and other strategic markets.

Under the terms of the agreement, Axiom will distribute LG Electronics' range of mobile handsets and accessories in the Middle East and provide after-sales services. The agreement was signed between Jae Hoon Bae, LG's executive vice president of Mobile Communications Overseas Marketing, and Faisal Al Bannai, CEO of Axiom, at LG's headquarters in Seoul.

"While LG is a leader in communications technology and design, Axiom has strong regional experience and extensive market penetration. I believe that through our combined efforts, we can offer the best products and services to all our customers," Bae said.

Axiom Telecom is one of the largest retailers and distributors of mobile and wireless solutions in the Middle East, with more than 400 outlets across the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Oman and Egypt.

Axiom has direct partnerships with the world's leading mobile brands. In addition to mobile retail and distribution, Axiom Telecom is also a partner of telecoms service provider du in the UAE and Mobily in Saudi Arabia, as well as regional satellite service provider Thuraya. It also boasts the region's largest service centre infrastructure.

"LG Electronics is a rising name in the GSM sector in the Middle East, and Axiom is glad to partner with the company at this significant time. I am impressed with its products, technology and enthusiasm, and I am sure that our partnership will improve standards of service across the industry," commented Bannai.

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