ArabianBusiness.com - Middle East Business News
Sunday, 22 November 2009 01:33 UAE time

YOUR DIRECTORY /

| Share |

Jordanian post facility upgrades Avid systems

by This email address is being protected from spam bots, you need Javascript enabled to view it  on Tuesday, 13 February 2007
Arab Media’s editors have worked on Avid systems for the last nine years.

As part of its efforts to provide quality editing facilities to clients, Jordanian production and post facility, Arab Media TV Production recently upgraded its existing Avid hardware and software. The company has installed three Avid Media Composer Meridians, versions 11 and 12, three Avid Media Composers with Adrenaline and one DS HD.

"There is a market need for these systems and we want to keep our facility up to date," says Albert Hadadd, Arab Media's general manager. "They will help to expand our business and give the best possible results for our clients."

Arab Media, which recently worked on several high-profile projects including Hikyat Simsim, the Jordanian version of educational children's series Sesame Street as well as promotions and trailers for international movies and programmes, says it chose Avid because its editors are familiar with them and also because they are the industry standard. "We were the first ones to use an Avid in Jordan, and we have used them in the past for audio and video editing as well as for creating trailers. They serve our needs properly and are a friendly and fast tool compatible with our broadcast units," explains Hadadd.

Story continues below
advertisement

As a company that also distributes TV programmes, runs a Jordan movie channel and produces subtitles, a solution that could cater to these various requirements was necessary, and Avid fit the bill. Additionally, the new systems also integrate well with each other. "We can now connect the Adrenaline to the server which we couldn't do before and the colour correction is particularly good. The benefits are that it now works on MXF format, standard broadcast format, shares files with all systems and works in HD - the format of the future. We can now upgrade the computer whenever we need to for better hardware and the codecs are easily upgradable as it is now working on a software level. In the future, we will look to upgrade the DS HD to version 8," adds Hadadd.

| Share |


READERS' COMMENTS

Disclaimer: The views expressed here by our readers are not necessarily shared by ArabianBusiness.com or its employees.

Click here to post a comment


Add your Comment
All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Arabian Business would like to point out that only comments relevant to the story will be published. Any containing personal insults or inappropriate language will not be approved.
Name *
Remember me on this computer
Email *
(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments


Please click post only once - your comment will not be published immediately.


MORE FROM ARABIANBUSINESS.COM

From  Current Issue

SHARE PRICE CHECK

 EMAIL ALERTS

  1. Avid Technology

  2. Media & Marketing


Tell us your story

READER COMMENTS

  1. UAE announces Eid and National Day holidays 02
    21 Nov ' 09 at 10:22
    Is it any wonder that Emiratis are reluctant to work in the private sector? One day extra and no request for early payment of salaries.   More  »
  2. RTA to lease out last batch of retail outlets available on Red Line 01
    21 Nov ' 09 at 14:10
    What happened of Last Minute and their 28 outlets - one on each station?   More  »
  3. Dubai plans start-up help for expat entrepreneurs 01
    21 Nov ' 09 at 11:37
    this is great news really makes sense, especially since Small & Medium Enterprises actually make UAE. I sincerely hope that this is...   More  »

Read all user comments >

Gitex 2009

MORE FROM ARABIANBUSINESS.COM