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Cream of the crop

by ArabianBusiness.com staff writer  on Sunday, 18 February 2007

Beiersdorf Middle East has posted excellent first year results for 2006 with sales up 18% compared to 2005.

Robert Taylor-Hughes, CEO of Middle East operations for the newly formed affiliate company for the Beiersdorf Group, trademark owners of the globally recognised Nivea brands, said: “The formation of our Dubai office in Jebel Ali has comfortably yielded the growth rates we had forecast in our annual business plans.

Year-on-year sales results for 2006 compared to 2005 for the 16 countries under our control are higher by 18%, well in excess of regional market growth of 10% in the cosmetics and toiletries categories in which we operate.”

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