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Jawna targets youth

by ArabianBusiness.com staff writer  on Thursday, 01 March 2007

Al Aan TV is all set to launch Jawna, a new channel aimed at Arab youth. Jawna will be an interactive channel that focuses on chat, games and entertainment.

“Our objective is to build a new entertainment community with mobile, web and TV integrated. Jawna will also have a lot of user-generated content,“ says Zoya Sakr, head of Corporate Communications, Al Aan.

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