SanDisk is cutting product prices by as much as 40% as it struggles with excess supply and weak demand.
SanDisk is cutting product prices by as much as 40% as it struggles with excess supply and weak demand.
The flash storage vendor also said last month it was to slash its workforce worldwide by up to 10%, around 250 jobs, while also cutting senior executive salaries and putting a freeze on pay rises and recruitment.
The Middle East operation of SanDisk should be unaffected by the cost-cutting measures, its regional sales manager told IT Weekly last week.
Tareq Husseini, SanDisk Middle East and Africa (MEA) sales manager, said the cuts would affect the vendor’s main international markets, but claimed that in emerging markets “our effort will continue unabated”. SanDisk has just five employees in the region.
Nand component prices have deteriorated around 50% in the last two months.
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