Saatchi & Saatchi crowned agency of the year

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Saatchi & Saatchi Dubai won the Agency of the Year award.

Saatchi & Saatchi Dubai were the biggest winners on the night of the inaugural Dubai Lynx Awards, which took place yesterday (Monday).

The advertising house walked away with the Agency of the Year trophy and the Print Grand Prix for its Olay advertisement entitled ‘Undo'.

The Dubai Lynx Awards have been created to honour the advertising industry in the Middle East and North Africa. The awards are affiliated with the world-wide industry event, Cannes Lions, which is held in France ever year.

A total of 111 Lynx trophies were awarded last night - 88 of them to Dubai-based agencies.

The Outdoor Grand Prix was awarded to JWT Cairo for the Lipton Green Tea ad ‘Lipton Tree'.

Leo Burnett Cairo won the TV/Cinema Grand Prix for the Melody Channel campaign ‘Private Leson' and ‘Hulk'.

The Interactive Grand Prix was won by Lowe Mena Dubai for the Axe Deodorant commercial ‘Females'.

Fortune Promoseven Dubai took home the Radio Grand Prix for the Chiquita Bananas campaign ‘Eye of the Tiger', ‘My Way', ‘Smells Like Teen'.

The first Direct Grand Prix was award to TBWARAAD Dubai for the Standard Chartered Bank Account ‘Quick Account' ad.

For a full list of winners visit www.dubailynx.com/winners.

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