Abu Dhabi movie firm launches new unit

  • Share via facebook
  • Tweet this
  • Bookmark and Share
The Best Exotic Marigold Hotel was one of Image Nation's big hits in 2012.

The Best Exotic Marigold Hotel was one of Image Nation's big hits in 2012.

Abu Dhabi-based movie maker Image Nation has launched a new division - Strategic Media Solutions - aimed at offering creative development across a range of media platforms.

The new division will be headed by Danielle Perissi, who will collaborate closely with Mohammed Al Otaiba, head of Image Nation Abu Dhabi, as well as the company's international partners.

Drawing on the group's creative and marketing expertise, Image Nation Strategic Media Solutions will work with partners to create engaging content that enables their strategic and marketing objectives, a statement said.

The announcement was made by Mohammed Al Mubarak, chairman, and Michael Garin, CEO of Image Nation.

The company said the new division has already formed a number of alliances with Abu Dhabi government and commercial entities to develop multi-media projects including advertising campaigns, TV content, documentaries and social media campaigns.

"As one of the leading content creators in Abu Dhabi and the UAE, Image Nation has unique expertise in this market," said Al Mubarak.

"We share a singular mission with Abu Dhabi's government and commercial entities to develop our Emirate, and we look forward to partnering with them to achieve their strategic and marketing goals," he added.

Garin said: "Having received such positive feedback from the Abu Dhabi organisations we currently serve, we decided to formalise our media solutions unit in order to offer our partners even more focused, strategic and innovative support for a wide range of creative development.

"With Danielle leading the division, we will build a robust team that will help meet the needs of our partners in this sophisticated and ever-evolving market," he added.

Until recently, Perissi was director of communications at the company's parent, Abu Dhabi Media.

Prior to joining Abu Dhabi Media, she worked at Edelman in New York, where she advised clients on corporate and executive positioning, media relations and international issues management.

Related:
Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

All comments are subject to approval before appearing

Further reading

Features & Analysis
Changing channels: what is the future of TV in the Middle East?

Changing channels: what is the future of TV in the Middle East?

It is a relentless argument: has the advent of digital content...

Al Jazeera America closure marks a quieter Qatar

Al Jazeera America closure marks a quieter Qatar

Al Jazeera America launched in 2013 in a bid by Qatar to infiltrate...

‘Star Wars’ poised to become fastest film to $1bn

‘Star Wars’ poised to become fastest film to $1bn

The latest instalment is on track to set yet another box office...

Most Discussed
sponsoredTracking