Abu Dhabi movie firm launches new unit

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The Best Exotic Marigold Hotel was one of Image Nation's big hits in 2012.

The Best Exotic Marigold Hotel was one of Image Nation's big hits in 2012.

Abu Dhabi-based movie maker Image Nation has launched a new division - Strategic Media Solutions - aimed at offering creative development across a range of media platforms.

The new division will be headed by Danielle Perissi, who will collaborate closely with Mohammed Al Otaiba, head of Image Nation Abu Dhabi, as well as the company's international partners.

Drawing on the group's creative and marketing expertise, Image Nation Strategic Media Solutions will work with partners to create engaging content that enables their strategic and marketing objectives, a statement said.

The announcement was made by Mohammed Al Mubarak, chairman, and Michael Garin, CEO of Image Nation.

The company said the new division has already formed a number of alliances with Abu Dhabi government and commercial entities to develop multi-media projects including advertising campaigns, TV content, documentaries and social media campaigns.

"As one of the leading content creators in Abu Dhabi and the UAE, Image Nation has unique expertise in this market," said Al Mubarak.

"We share a singular mission with Abu Dhabi's government and commercial entities to develop our Emirate, and we look forward to partnering with them to achieve their strategic and marketing goals," he added.

Garin said: "Having received such positive feedback from the Abu Dhabi organisations we currently serve, we decided to formalise our media solutions unit in order to offer our partners even more focused, strategic and innovative support for a wide range of creative development.

"With Danielle leading the division, we will build a robust team that will help meet the needs of our partners in this sophisticated and ever-evolving market," he added.

Until recently, Perissi was director of communications at the company's parent, Abu Dhabi Media.

Prior to joining Abu Dhabi Media, she worked at Edelman in New York, where she advised clients on corporate and executive positioning, media relations and international issues management.

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