Abu Dhabi movie maker launches new divisions

Image Nation splits into two units in bid to focus on Emirati and international projects
Contagion tells the story of a lethal airborne virus and a worldwide group of doctors who race to find a cure and prevent a global pandemic (Bloomberg Images)
By Andy Sambidge
Mon 03 Oct 2011 06:23 PM

Abu Dhabi movie making company Image Nation said on Monday it has launched a new company structure and corporate brand.

The company has created two distinct divisions to "better align its core objectives", it said in a statement, with Image Nation Abu Dhabi and Image Nation International.

"Our new company structure reflects Image Nation's mission to build the foundations of a strong local film industry in the UAE," said Mohammed Al Mubarak, chairman.

"Both our local and international activities contribute to the local industry; we are developing projects and talent within the UAE, while supporting them through vital international partnerships and investments."

"By aligning all of our activities under two distinct divisions, we will be able to better balance our local and international activities," added CEO Michael Garin.

"Over the next few months we look forward to releasing our first two local films and a number of programs to help develop local talent, both supported by the resources and knowledge transfer afforded by our international partnerships."

Image Nation Abu Dhabi will oversee a slate of Emirati films, including two titles scheduled for release this year - coming of age story Sea Shadow and horror thriller Djinn.

The division will also lead a number of initiatives geared towards developing local talent both in front of and behind the camera, including internships and casting programmes, the company said in the statement.

Image Nation International will manage the company's strategic relationships with a number of high-profile producers, including Participant Media, Hyde Park Entertainment, Parkes /Macdonald Productions, and Warner Bros.

Through its partnership with Participant Media, Image Nation International co-produced two films currently in strong spots at the US box office - The Help, which spent 25 days at the top of the box office, and Contagion, which opened in the top spot and has grossed nearly $68m in less than a month in theatres.

A comprehensive new brand for the company will be rolled out over the next few months, the statement added.

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