Abu Dhabi-based hotelier Rotana will open 20 properties in India over the next decade, it was reported on Thursday.
India’s Business Standard quoted a senior executive as saying that the firm, which manages hotels across the Gulf and North Africa, would invest heavily in the country on marketing, sales and brand building.
“We are entering at a time when the market has slowed down but the long term story of India outweighs the short term challenges,” Aman Aditya Sachdev, senior vice president, told the newspaper.
Rotana opened a representative office in June 2012 and plans to launch its luxury Rotana hotel brand, as well as apartment chain Arjaan and the midscale Centro concept. The newspaper did not specify in which locations Rotana planned to open hotels, but that it expected its first property in the country to open in 2016.
“It is only now that we are ready to come here. For the last five years, we were consolidating our business in the middle east,” Sachdev added.
Rotana currently manages 46 properties in ten countries, and has another 44 hotels in the pipeline across a further ten territories.