Anheuser-Busch, a US-based beverage producer, has launched a new energy drink containing ingredients derived from the Amazonian rainforests. The drink, called ‘180 Blue’ contains Acai berry, which is gown wild in the Brazilian Amazon and is considered to have numerous health benefits.
The drink is the first packaged energy drink launched by a major beverage company in the United States to contain the Acai berry. Discovered in Brazil, the Acai berry itself is a small, dark, purple fruit from the palmberry tree. It usually grows in the wild Amazonian jungles in Brazil, is rich in B vitamins, minerals including iron, fibre, proteins, omega-3 fatty acids and anthocyanin.
“With 180 Blue we didn’t set out to create just another energy drink. We set out to give energy drinkers something unique, something unexpected and something they’ve never had before,” said Andy Goeler, vice president, import, craft and alliance, Anheuser- Busch. “We’ve taken today’s energy drink a step further with 180 Blue by creating something that has the best of both worlds -- a great-tasting energy drink with a boost.”
In addition to juice from the Acai berry, 180 Blue contains guarana, red grape and blueberry juices in addition to vitamins B-6 and B-12. 180 Blue has a subtly sweet berry and grape flavoaur that’s the result of the natural ingredients used in creating the beverage. It’s blended with vitamins and natural flavours and contains no artificial colours. The dark bluish-purple liquid is a result of the juices used to create 180 Blue.
180 Blue is the third product being introduced into the ‘180’ family. 180 Orange Citrus Blast, which was introduced in 2001, and 180 Energy X-3 Lemon-Lime Citrus Blast, which was introduced in 2004, have been successful with sales currently performing at 75% a year.
The drink will be available at convenience and grocery stores, bars and clubs in the USA and is available in 8- ounce and 16-ounce cans. St. Louis-based Anheuser-Busch is the leading American brewer, holding a 48.8% share of U.S. beer sales. The company brews the world’s largest- selling beers, including Budweiser and Bud Light.
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