ADMC launches sales drive for EPL TV coverage

Sunday, 25 July 2010 11:18 AM

STAR TURN: Carlos Tevez is set to feature in ADMC's opening broadcast as Spurs take on Man City. (Getty Images)

Abu Dhabi Media Company said on Sunday that football fans from across the GCC can now subscribe to its coverage of the English Premier League, adding that a website dedicated to would-be customers had gone live.

John Dykes, formerly a presenter with ESPN Star Sports, and Mark Pougatch, who has presented Match of the Day in the UK, were named as two of the faces of ADMC’s live English-language offering – available 24/7 on AD Sports 5 and 6.

Football fans can now subscribe to watch all 380 matches live – available with both English and Arabic commentary.

In addition, AD Sports’ flagship English channel, AD Sports 5, will offer 24/7 coverage of Premier League TV, the official channel of the Premier League.

A second English channel, AD Sports 6, will bring viewers a mix of Barclays Premier League action and coverage of other sports including Formula 1, UFL and tennis, all in HD. Those without HD televisions will be able to watch without any problems.

Viewers have a choice of three ways to subscribe to all the English Premier League action on AD Sports – satellite TV, cable TV or online by logging on to ADMCsport.com.

Last month, ADMC announced that satellite TV viewers will pay up to AED999 for the HD decoder, which comes with a smartcard providing a year’s subscription to the AD Sports channels that will be broadcasting the league.

For users who currently have a compatible Humax HD decoder, smartcards can be bought alone for AED370 for a year’s subscription. They will also continue to get all the current free to air channels.

Users can also subscribe through their local IPTV (cable) provider. The recommended retail price for a basic package will be AED75 per month.

Liverpool legend Ian Rush, former England and Liverpool midfielder Steve McManaman and France and Chelsea star Marcel Desailly will kick off the Arabic programming on AD Sports channels 3 and 4 in a season preview special, to be aired on August 13, the company added.

Appearing alongside the line-up will be the newly announced presenting team for AD Sports Arabic Barclays Premier League programming – Mohammed Najeeb, Osama Al Amiri, Haitham Al Hamadi and Hamed Al Harthriy.

AD Sports first Arabic match-day broadcast will see Tottenham Hotspur take on Abu Dhabi-owned Manchester City at home. Arabic programming on AD Sports 3 and 4 will also include Inside the Premier League, The Premier League Live, Football Fever and Final Score.

Mohammed Najeeb, director of AD Sports Channels, said: “The line-up of Barclays Premier League programming and the talent that we are bringing to the AD Sports Channels are unlike anything seen before in this region. We are raising the standard for both Arabic and English audiences, and offering more than just games and analysis."

He added: “We are proud to be able to name such a prestigious line-up of talent for our shows. If the football was not enough to keep people watching, then the talent alone certainly will be.”

English Premier League

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Posted by: Eric Sunday, 1 August 2010 10:29 AM[UAE] - Kuwait

The Humax HD receiver and 1 year card package for Kuwait will be in the shops by the end of the week, check the following link for distributers http://admcsport.com/en/distributors.html Lets just hope they have more success from day one than Al Jazeera did for the World Cup!!!

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Posted by: Majeed Wednesday, 28 July 2010 7:38 PM[UAE] - Bahrain

As an avid sport fan , I have been watching Abu Dhabi Sport TV on occasions (not much ,though) and It will be interesting to watch how these amateurs will handle EPL. I have been subscribing in showtime for a long time and will be damned if I change to Abu Dhabi just because of EPL. Saying that , I don't mind paying extra for OSN to watch the EPL. On a side note , it is amazing that this guy Mohammed Najib , a presenter of many Sport programs and not very good at it either, is actually the director of AD Sports Channels!!! Wow... They sure do not have a strict quality control if a guy like him is the boss !

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Posted by: Harry Barracuda Wednesday, 28 July 2010 2:52 PM[UAE] - Bahrain

Now been advised that Nuetel in Bahrain are only selling the Online (IPTV) service. For cards and boxes, customers are asked to contact Al Mufeed Electronics (www.almufeed.com) on Palace Ave., although I expect they will be available at the same network of resellers as the Al Jazeera cards.

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Posted by: Hassan Yacoob Wednesday, 28 July 2010 10:58 AM[UAE] - Qatar

http://www.thenational.ae/apps/pbcs.dll/article?AID=/20100728/NATIONAL/707279824/1010 "The decoders, now on sale for Dh999 at Carrefour and other hypermarkets, will provide access to the six channels operated by Abu Dhabi Sports. The broadcasts will be aired in Arabic and English. However, contrary to previous reports, purchasing the smartcard on its own for Dh370, without the decoder, will not provide access." Brilliant, just brilliant.

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Posted by: David Wednesday, 28 July 2010 8:11 AM[UAE] - Kuwait

Orbit/Showtime already includes 2 AD Sport channels - why can the EPL channels not be added to the package? I would have no problem paying additional for them with Orbit passing the money on to ADMC Sport - rather than having to set up new box etc.

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