Online advertising SME, AdZouk, has launched two new divisions aimed at increasing click-through and conversion rates.
The Data Division will give advertisers a more highly refined target reach, while the Rich Media Division aims to provide some of the highest campaign performance in the region.
By using enhanced Google technology, in-depth data collection and analysis, AdZouk aims to take behavioural re-targeting to greater heights in the UAE and beyond, creating specific user segments and custom audiences to generate more premium inventory.
The company’s managing director, Jamie Atherton, who was nominated in the SME Executive of the Year category at the recent Arabian Business StartUp Awards, said: “We are determined to build and drive better 360 degree solutions for the online industry.
“Ensuring we stay one step ahead, we are continuously searching for ground-breaking technologies to enrich our overall offering. 2014 is set to be a milestone year with numerous developments already in the pipeline.”
AdZouk, which has a network reaching more than 1,100 websites directly, recently partnered with AOL, having already joined forces with Google to help create a hybrid buying and selling ad network.