Al Nabooda Automobiles $250m expansion begins to take shape

Ground breaking ceremony took place for the new $40m centre along Dubai’s Sheikh Zayed Road
By Salma Awwad
Wed 13 Nov 2013 11:46 AM

Al Nabooda Automobiles' $250m expansion plans in the UAE took have begun to take shape, with the ground breaking ceremony this week for the new $40 million Porsche Centre Dubai.

Currently under construction, Al Nabooda boasts that the 4,800 square metre centre, which will be located between intersections two and three on Dubai’s Sheikh Zayed Road, will be one of the most impressive Porsche showrooms in the world, displaying up to 50 new vehicles on three floors.

Scheduled to open in the third quarter of 2014, the centre will feature state-of-the-art facilities, such as 15 work bays, tire service and wheel alignment facilities, and parking for 205 vehicles on two basement floors.

Helmut Broeker, vice President of overseas and emerging markets at Porsche, met with the management team of Porsche Centre Dubai, Al Nabooda Automobiles, during his recent visit to the UAE to highlight the importance of Dubai and the Northern Emirates as a focal point for the German carmaker's expansion in the region.

K. Rajaram, Chief Executive Officer of Al Nabooda Automobiles added: “Our commitment to the Porsche brand has been built over 37 years, and for that reason Al Nabooda Automobiles has established itself as one of the leading Porsche dealerships globally. Over the last decade, we’ve sold more Porsche cars from a single dealership than any other Porsche dealer in the world. Far from resting on our laurels, we want to build on this success and continue our commitment toward our customers, business partners and the local community.”

Al Nabooda Automobiles' expansion will cover investment into its Porsche, Audi and Volkswagen operations in Dubai and the Northern Emirates.

In addition to the Porsche showroom in Dubai and a new facility in Sharjah, it is planning to build the world’s largest Audi workshops in Dubai, with completion scheduled for the fourth quarter of 2014.

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