Alastair Campbell to advise Sharjah on communications strategy

Spin doctor of former British Prime Minister Tony Blair holds talks with top media chief in Sharjah

The spin doctor of former British Prime Minister Tony Blair has held talks to advise Sharjah Government on its communications strategy.

Sheikh Sultan bin Ahmed Al Qasimi, chairman of Sharjah Media Centre and Sharjah Media Corporation, held meetings on strategic long-term cooperation with Alastair Campbell and Sky News International in London, a statement said.

Also present at the meeting with Campbell, who ran communications for Blair's Labour Government, were Osama Samra, director of Sharjah Media Centre, and Mohammed Khalaf, director of Sharjah TV and Radio.

The statement said Al Qasimi looked into opportunities to enhance the significant role of government communications in Sharjah primarily through its government agenda and Sharjah Executive Council.

He said: "We have seen great changes since the establishment of Sharjah Media Centre and the government communication programme, including initiatives such as the International Government Communication Forum and the Sharjah Government Communication Award.

"The next phase is to implement the system we are working on in the form of practical steps that seek to develop the local government communication system and government agenda further.

“Sharjah is leading with its efforts in government communication and involvement of its 50 authorities and with our strategic partnerships we are aiming to set an example for the region.”

Samra added: “We are keen on providing government communication officers, communication professionals and students with the latest best practices and focus increasingly on academic content. We are confident that Sky News International will be contributing with their highly experienced and qualified higher management.”

Join the Discussion

Disclaimer:The view expressed here by our readers are not necessarily shared by Arabian Business, its employees, sponsors or its advertisers.

NOTE: Comments posted on may be printed in the magazine Arabian Business

Please post responsibly. Commenter Rules

  • No comments yet, be the first!

All comments are subject to approval before appearing

Further reading

Features & Analysis
Virtue and Vice: The world according to Shane Smith

Virtue and Vice: The world according to Shane Smith

Vice Media co-founder and chief executive Shane Smith set a new...

The art of social media influencing

The art of social media influencing

As social media influencers increasingly demand attention in...

Digital dilemma: the future on advertising

Digital dilemma: the future on advertising

If you’re not advertising online these days, you’re not advertising...

Most Discussed