Brandline: Apple through the ages

Over the past 41-years, Apple has gone from two men working in a garage, to a team of thousands sat in a space-aged Silicon Valley campus. From almost-bankrupt, to one of the world's most valuable companies
By Thomas Shambler
Tue 04 Jul 2017 09:17 AM

1976

On April Fools' Day, Apple Computer Company was founded in a residential garage by Steve Jobs and Stephen Wozniak, both college drop-outs.

1977

Apple introduces the Apple II. At US$1,298, it was the first personal computer designed for the mass market with standard keyboard and colour graphics.

1985

After losing a boardroom struggle, Steve Jobs resigns from Apple. He takes a group of loyal employees with him to start Next Computer.

1996

Newly-installed CEO Gilbert Amelia shocks Mac users, buying Next Computer from the long-exiled Steve Jobs.

1997

Officially brought on as an advisor following Next purchase, Jobs subtly orchestrates the removal of Amelio and becomes interim CEO.

1998

Dubbed 'the Internet-age computer for the rest of us' the original Bondi blue iMac shows the world that Apple is a force to be reckoned with.

2001

Nobody realizes it at the time, but the tiny $399 iPod with its 5GB hard drive capable of holding 1,000 MP3s will soon transform not only Apple but also the entire music industry.

2003

Building on the success of the iPod, Apple opens the iTunes Music Store. At launch, it had 200,000 tracks available for 99 cents each.

2007

Jobs introduces the first iPhone as three separate products – a widescreen iPod, a revolutionary mobile phone and breakthrough Internet communicator. He then reveals that they are one and the same.

2011

Steve Jobs passes away just a day after Apple introduces the iPhone 4s and voice assistant Siri. Tim Cook takes over as CEO.

2017

Apple officially moves into its new headquarters 'Apple Park' at 1 Infinite Loop, Cupertino. It houses 13,000 employees and rumoured to cost almost US$5 billion.

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